B|2E is a 9-year-old direct marketing firm that provides targeted marketing solutions such as data hygiene, database marketing, list recommendations, customer profiling, direct mail, email marketing, website development, pay-per-click advertising, social media, and Hispanic marketing. They have experience developing technology-driven marketing solutions for franchise companies and have won DMA International awards for their campaigns. B|2E can help clients acquire customers, retain existing customers, and penetrate their customer base through strategic marketing services.

2. Providing Targeted Marketing Solutions
• About B|2E
• Client Work
• Awards
• Data Hygiene
• Database Marketing
• List Recommendations and Purchase
• Customer Profiling and Segmentation
• Direct Mail
• Email Marketing
• Small Business Web Site Development
• Google Pay Per Click
• Social Media
• Hispanic Marketing

3. About B|2E
• Founded in 2000
• 9 year old Direct, Database and Internet Marketing firm
• 10 years of Advertising Agency experience
• 18 years developing technology driven marketing solutions
• Extensive experience with franchise type (agent, dealer, store)
companies
Memberships

4. Client Work

5. Awards
2003 DMA International Silver Echo Award
Group Universal Life Insurance Enrollment Campaign
2004 DMA International Leader Echo Award
Long Term Care Lead Generation Campaign

6. Data Hygiene
B|2E data hygiene services
allow you to acquire exact
addresses, improve mail
deliverability, update your
files with change-of-address
records, remove duplicate
names, and save money by
keeping your data clean in
order to capture more clients
and retain existing customers

7. Database Marketing
The best way to turn a lifeless database into a prospect
list, or, even better, a prospect list into a new customer list, is
to dig deep into it, get to know it, and find the best prospects.
Database marketing can
find new prospects or
allow deeper
penetration into an
existing customer base.

8. List Recommendations and Purchase
As a list broker, B|2E knows who has the best information, and
we can get a better deal for you on resale than you can get
retail.

9. Customer Profiling and Segmentation
Customer profiling and segmentation puts customers into
categories where their responses are known or can be
predicted. B|2E can show you how to use profiling and
segmentation to replicate success, patch weak areas, and send
pinpointed messages.

10. Direct Mail
Sometimes simple, sometimes complicated, direct mail is a
critical part of any marketing program. If you do it well, it can
help your business drive sales and enhance your brand. B|2E
can design and implement the right direct mail package for
you.

11. Email Marketing
B|2E can put together a customer retention campaign that
starts with email and includes mechanisms that track interest.
We can also help with email club development and
management, tools that help you get a firm grip on customers
and prospects.

12. Small Business Web Site Development
B|2E can help you build your
website by gathering the best
Web site analysis and
planning minds available and
putting them to work on your
project.

13. Google Pay Per Click
Interested in advertising your business on Google? B|2E can
help you understand Google AdWords by creating the right
ads and choosing the right keywords within the right
geography.

14. Social Media
B|2E can help your business or organization understand and
utilize social media through effective education and strategic
implementation.
Contact and Follow B|2E Direct Marketing
@ B2EDirect

15. Hispanic Marketing
B|2Ñ can help you connect your business strategy with the Hispanic
market. It’s about understanding this segment’s cultural
characteristics, that have a subset of flavors depending upon
regional/geographical socioeconomic variables, which at the same
time are married to history and tradition.

16. Hispanic Marketing
Consulting Services
Hispanic Online Marketing
• Understand the audience and choose a segment to target
• Tailor language offerings according to the audience
• Email marketing
• Appeal to cultural traits
• E-Leads
In-language/In-culture proofing
• Copy
• Creative
• Radio/TV Scripting

17. Hispanic Marketing
Language Services
Copywriting
•Direct mail
•Online
•Corporate Presentations
•Press Releases
Transcreation
•English to Spanish
•Spanish to English
•Subjective judgment is used to mitigate potential connotation and
impact differences that exist within the various Hispanic sub-
cultures.

18. Contact Information
Address
Toll Free: 887-275-2360
209 South Main Street
Grimes, IA 50111-2192
Des Moines: 515-986-1992
Located
20 Minutes
from Downtown
Des Moines, IA
success@b2edirect.com