7. 1.Non-Food has strong potential with your existing shoppers Size of the prize = 400 mln.$ for HM channel % of store shoppers buying category in this store (Hypermarkets) food Dairy 59 Juice 49 Cheese 44 Biscuits 46 non-food Hand Dish 28 Fem Care 31 Shampoo 32 Dentifrice 34
8. 2. Non-Food helps shoppers to choose your store for Bulk Shopping Non-food categories are highlighted Top powerful categories that define shoppers’ satisfaction by the store: Value of Bulk trip = 4.7x Value of Refill trip Bulk shopping Refill shopping Laundry & Home Care Bakery Coffee & Tea Milk& Dairy Shampoo & Shower Fruits & Vegetables Toilet Paper & Towels S oft drinks & Juices Fem Care Cheese Oral Care Fresh Meat & Poultry Fresh Meat & Poultry Snacks Cheese Toilet Paper & Towels Soft drinks & Juices Coffee& Tea Fruits & Vegetables Oral Care
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18. Non-food suppliers are investing heavily in TV creating strong demand for new products Non-food advertisers are highlighted TOP 10 advertisers 2010 GRPs 30+ 2009 2010 Food 289 655 311 713 Non-Food 705 404 768 122 1 Procter & Gamble 2 Henkel Group 3 L'Oreal 4 Mars-Russia 5 Unilever 6 Nestle 7 Reckitt Benckiser 8 Danone 9 Wimm-Bill-Dann 10 Beeline
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20. 3. Winning with Young Families Child birth is a point of change in values Now baby is #1, #2 and #3 spending priority Now she has less time in her new role: => she visits less stores and shop more in E-commerce ;
21. Families spend more, especially younger ones… especially in Modern Trade GFK , 200 9 Spending Index Total Russia Modern Trade Young parents 113 112 Mature parents 120 101 Parents with teenagers 106 94 Families w/o children 121 97 Adults 87 108 Seniors 81 86
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23. Pampers Charity program Partnering with Retailers and leading websites P&G donates 1 vaccine for UNICEF with every purchased pack of Pampers Communication tools: - Internet (mail.ru) - In-Store
At the moment in Russia we have more than 70 brands! Detergent (Washing powder) and fabric softeners Hair care / shampoos and conditioners Personal cleansing (soap) and deodorants Perfumes Baby care, diapers and Feminine protection Some miscellaneous
