How to use social media to search for a job

2.  Bob Miller
 Pittsburgh Native
 Background: SEO & Social Media Marketing
 E-mail: bob.miller@connectedcafe.com
 Phone: 412-567-3934
 What I do now:
◦ Social Media Marketing Consultant
◦ Local Google/Bing/Yahoo! Listings Consultant
◦ Website Search Engine Optimization
◦ Website/FB Page Creation & Enhancement

3.  Social Media has been transforming how
everything is being done including the job
search. In the 21st Century, people seeking to
find a job or build their careers need to know
how to be as effective as possible. Using
Social Media can help build a network that
can be the next step to a new job or career
move! If you are new to Social Media, this
introductory workshop is for you.

4.  We’ll only scratch the surface
 More Research @ Home
◦ Learn with Google / Bing / Yahoo!
◦ Be careful of information found
◦ Buy a book? (Not Recommended)
 You need to have a plan of ACTION

5.  Casual Environment
 Questions Encouraged (raise hand)
 Scheduled break every 45-ish minutes
 Take breaks as needed (no hand raising)
 Relax, Have Fun, & Learn!

6.  Your Name
 Your 30 second Elevator ‘Pitch’
 Why you decided to take this class
 What you intend to do with the info:
◦ What Social Media will you use?
◦ What type of job are you interested in?
◦ When will you start?

7.  Social media are media for social interaction,
using highly accessible and scalable
communication techniques. Social media is
the use of web-based and mobile
technologies to turn communication into
interactive dialogue - Wikipedia

8.  Sometimes referred to as “Web 2.0”
 Quite broad – many medias involved
 Utilized for Socializing & Business
 Powerful (see: Egypt, Libya, etc.)
 Overtaking e-mail as form of communication

9.  Facebook.com
 Twitter.com
 LinkedIn.com
 YouTube.com
 Plaxo.com
 Blogs
 Yelp.com
 And The List Goes On & On…

10.  Facebook.com
 LinkedIn.com
 Twitter.com
 YouTube.com

11.  120+ Million Active Users
 Business Professionals
 Business Pages
 1 Million New Users Every 12 Days
 Formal Process to ‘connect’
 Control over profile
 1 Profile per person
 Professional Endeavors
 Job Hunting
 http://press.linkedin.com/about

12.  750+ Million Active Users (last 30 days)
 50% of Active Users Login Each Day
 Average User Has 130 Friends
 Most Trafficked Website in 2010+
 50%+ users are beyond college age
 Fastest Growing Demographic: 35yrs.+
 Segment Greatest % Growth: Female 55-60
 1 Profile / Multiple Pages
 Personal | Friends & Pages | Fans
 http://www.facebook.com/help/

13.  100+ Million Active Users
 Microblogging (140 characters)
 Primarily for Link Sharing
 Anyone Can ‘Follow’ You (2500 Limit)
 Third Party Picture Sharing Svcs (yfrog.com)
 Third Party Link Shortening Tools (bit.ly)
 Third Party Interfaces (Tweetdeck)
 http://business.twitter.com/

14.  3 Billion Videos Viewed Per Day
 48 minutes of Video Uploaded Each Minute
 70% Of Traffic External To USA
 Great Way to Manipulate Google
 200 Million Users Visit Each Day
 Make Videos: www.youtube.com/create
 Owned By Google
 Videos on *Everything*
 You *Need* To be Using YouTube!

15.  1) Start At The Top: LinkedIn.com & Facebook
◦ Social networking has become so popular and profitable
that the digital landscape is now littered with upstart
social networks promising to be the “next big thing” in
social media. But until they live up to such hype, develop
your presence where the masses are: LinkedIn ,
Facebook, Twitter, & YouTube Concentrate your initial
efforts on established, trusted platforms that will still
exist by the time you get the hang of them.

16.  2) Give Social Media Equal Billing
◦ One of biggest social media mistakes a person can
make is to dismiss social media as a relevant
avenue to further their career whether they are
working full/part time or between employment
opportunities.

17.  3) Invite Business Contacts to Participate
◦ Social Media for Professional Development is truly
indispensable in the 21st Century. No one thought
twice to consult the ‘Want Ads’ in the newspaper in
the past. The new ‘Want Ads’ are online. Join in
the conversation and find that position you have
always dreamed of OR stand on the sidelines and
be left behind.

18.  4) Use Social Media for Research
◦ Not only are the likes of LinkedIn, Twitter and Facebook
remarkably effective promotional vehicles, they serve as vastly
underrated research tools. Many of the world’s largest companies
now employ scores of individuals whose sole responsibility is to
troll the social media space to gather consumer information, read
customer feedback, and explore what the competition is doing
with social media. Many agencies are now also looking for
talented employees who have inviting online profiles on the major
Social Media Networks

19.  5) Develop Your “Street Cred”
◦ Urban slang defines “Street Cred” as commanding a
level of respect that results from substantial
experience or knowledge. In the world of social
media, “street cred” is the amount of expertise you
convey via LinkedIn, Facebook & Twitter
communications.

20.  6) Use It or Lose It
◦ It’s important to update your information and/or
convey information often. Prospective employers
will be looking at your history and completeness of
information as an indication of your thoroughness
and dedication to your craft. You might even
receive an unsolicited job offer or two!

21.  7) Be Consistent as You Become Competent
◦ Let your use of social media represent a daily work in
progress. Both a commitment and a craft, contemporary
social media requires a consistent investment of time
and energy. Over time, as you cultivate your social media
presence with relevant and topical information, you’ll
grow exponentially more competent in social
networking. Soon after, your knowledge and level of
comfort can be used to advance your social media
efforts and, ultimately, make them more sophisticated.

22.  Go Home, rest for a bit (not too long)
 You DO NOT need to know everything
 Activate Social Media Accounts / Services
 Start Using Them (Ready, FIRE!, Aim)
 Study What Others Are Doing
 Join Groups & Follow Companies
 Questions?

23.  Blog/Website Software – Wordpress (FREE)
 Blog / Website Hosting ($)
 Third Party Social Media Software (FREE)
◦ TweetDeck
◦ Seesmic
 Third Party Social Media Services (FREE)
◦ URL Shortening: Bit.ly
◦ Image Storage/Sharing: Twitpic.com
 Google is your BFF (FREE)