The main trends that can have the greatest impact on the food industry now and in the future ... by AZTI-Tecnalia

1. EATrends
Food consumption in Europe towards
2020, in eight trends
The main trends that can have the greatest impact on the food industry now and in
the future ... by AZTI-Tecnalia

2. Editor: AZTI-Tecnalia (Food Research Division)
Authors: Sonia Riesco1, Jeroen Duijvestijn2, Leire Gandarias2, Nagore Picaza1 and Begoña Pérez-Villarreal1
1
AZTI-Tecnalia
2
Bilbao Design Academy
Date: March 2012
www.azti.es
www.alimentatec.com
www.foodtrendtrotters.com
© AZTI-Tecnalia. 2012. All rights reserved

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EATtrends have been developed by…
The Food Research Unit of AZTI-Tecnalia, with Sonia Riesco and Begoña Pérez
Villarreal as the project leaders, and in collaboration with the Bilbao Design
Academy.
AZTI-Tecnalia (www.azti.es) is a Technology Center focused on marine and food research and
committed to sustainable social, economic and environmental development in the fisheries
and food sectors. Its objective is to determine ways for obtaining progress and well-being for
all, generating value through scientific and technological research.
The center has many business, institutional and government clients. It carries out research
projects orientated towards generating knowledge as well as market-focused, technologi-
cal products and services, providing high added value and transforming ideas into value for
clients. AZTI-Tecnalia is comprised of a multi-disciplinary team of over 200 people with a high
degree of specialization.
Sonia Riesco is a researcher in the Área de Vigilancia y Prospectiva (Monitoring and Forecasting
Area) of AZTI-Tecnalia. She has carried out food technology and market research for over eight
years. She is the head of the AZTI-Tecnalia market observatory, where studies are performed
on consumer trends and food innovation. She also participates in information dissemination
and communication as she is the coordinator and content editor of alimentatec (www.ali-
mentatec.com), and leader of the project Food Trend Trotters (www.foodtrendtrotters.com).
Begoña Pérez-Villarreal is Market Director of the AZTI-Tecnalia Food Research Unit. Since 1987
she has been involved in R&D&i as well as technology transfer to the food industry, essentially
in terms of quality and development of new food. She has been the coordinator of the Tech-
nological Monitoring and Forecasting activities of AZTI-Tecnalia since 2004.
© AZTI-Tecnalia

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For this she has developed a methodology that integrates trendwatching/coolhunting, mar-
ket studies and work with experts in the food area.
Do you want to know more?
Contact us through info@azti.es or the contact form at www.azti.es
You can also find more information on consumers, food trends and innovation at the Food
Trend Trotters website (www.foodtrendtrotters.com).
© AZTI-Tecnalia

16. Bizkaia Technology Park.
Astondo Bidea. Edificio 609. 48160 DERIO (Bizkaia. Spain)
Tel.: +34 94 657 40 00. Fax: +34 94 657 25 55
www.azti.es | www.alimentatec.com | www.foodtrendtrotters.com
info@azti.es