Brand Building and Online Networking

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These slides accompany a talk by Shireen Smith on the 22nd of March on social media networking and brand building, and includes discussion of some useful tools.

Business

Introduction Social media Enjoy It Make connections with people Stay in Touch Practical Tips Be Strategic Useful tools www.ip-brands.com

This chart is a good summarywww.cmo.com/social-media/cmos-guide-social-media-landscape www.ip-brands.com

Social Media It’s meant to be fun Share stories, interesting websites, tell jokes www.ip-brands.com

Social Media Not only Is it fun, but it is good for business Social Media Marketing Networking Stay in Touch What are other professionals talking about Engage with the community Stay ahead of the curve www.ip-brands.com

www.ip-brands.com Social Media Marketing Death of ‘interruption marketing’ Listen. Engagement Being helpful & sharing information ‘Know me, Like me, Follow me’ Need to keep track – keywords. gossip, rumours, and other comments

www.ip-brands.com Social Media – buzz marketing Trip Adviser Drumnadrochit Hotel “My parents stayed many years ago and said what a lovely spot this place has. They were so right!... Well done to the staff, who really were charming”

Be Strategic Do not spread yourself too thin There are a multitude of platforms You Tube, Twitter, Linked In, Facebook… Maintain a Blog www.azrights.co.uk

Practical Tips Helpful tools Ping.FM Pingomatic RSS Feeds Google Alert Google Reader www.azrights.co.uk

Post content from anywhere, to anywhere www.ip-brands.com

Automate the process Wordpress Update Services: www.azrights.co.uk

Automatically get updates about what’s going onwww.azrights.co.uk

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Brand Building and Online Networking

1. Brand Building and Online Networking www.azrights.co.uk

2. Introduction Social media Enjoy It Make connections with people Stay in Touch Practical Tips Be Strategic Useful tools www.ip-brands.com

4. Where to start?

5. This chart is a good summarywww.cmo.com/social-media/cmos-guide-social-media-landscape www.ip-brands.com

6. Twitter www.ip-brands.com

7. Facebook www.ip-brands.com

8. Social Media It’s meant to be fun Share stories, interesting websites, tell jokes www.ip-brands.com

9. Social Media Not only Is it fun, but it is good for business Social Media Marketing Networking Stay in Touch What are other professionals talking about Engage with the community Stay ahead of the curve www.ip-brands.com

10. www.ip-brands.com Social Media Marketing Death of ‘interruption marketing’ Listen. Engagement Being helpful & sharing information ‘Know me, Like me, Follow me’ Need to keep track – keywords. gossip, rumours, and other comments

11. www.ip-brands.com Social Media – buzz marketing Trip Adviser Drumnadrochit Hotel “My parents stayed many years ago and said what a lovely spot this place has. They were so right!... Well done to the staff, who really were charming”

12. Be Strategic Do not spread yourself too thin There are a multitude of platforms You Tube, Twitter, Linked In, Facebook… Maintain a Blog www.azrights.co.uk

13. Use Time Efficiently www.azrights.co.uk

14. Practical Tips Helpful tools Ping.FM Pingomatic RSS Feeds Google Alert Google Reader www.azrights.co.uk

15. Post content from anywhere, to anywhere www.ip-brands.com

16.

17. Automate the process Wordpress Update Services: www.azrights.co.uk

18.

19. Automatically get updates about what’s going onwww.azrights.co.uk

20.

21. Get E-Mail Updates, or: RSS Feedswww.azrights.co.uk

22.

23. Social Media is not a Panacea Networking, but online Another feather to add to your bow Have realistic expectations Facebook + Twitter ≠ £££ www.azrights.co.uk

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