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How the web was won

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Andrew Zolnai
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How the Web was Won Round-trip Social media Andrew Zolnai Cambridge UK blog.zolnai.ca
Whereami ‱ Media ultra-growth Tear down ‱ Technology devices this wall ‱ Data explosion... ‱ Manageability? ‱ Relevance! – users – context – content
Bridge ‱ Both toward communities – Facebook – LinkedIn – twitter ‱ And amongst themselves – Klout – LinkedIn Groups – FaceBook BranchOut
Act ‱ Blog – post ‱ RSS / tweet – broadcast ‱ Aggregate – re-broadcast
Link Interactive Web 3.0 Twitter Blog Web Dynamic Web 2.0 Static Web 1.0
Work ‱ Have a plan – who is the audience? – what is the message? ‱ Carry it out – keep it fresh
 – make it live
 ‱ Follow through – measure it! – trend it!

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How the web was won

  • 1. How the Web was Won Round-trip Social media Andrew Zolnai Cambridge UK blog.zolnai.ca
  • 2. Whereami ‱ Media ultra-growth Tear down ‱ Technology devices this wall ‱ Data explosion... ‱ Manageability? ‱ Relevance! – users – context – content
  • 3. Bridge ‱ Both toward communities – Facebook – LinkedIn – twitter ‱ And amongst themselves – Klout – LinkedIn Groups – FaceBook BranchOut
  • 4. Act ‱ Blog – post ‱ RSS / tweet – broadcast ‱ Aggregate – re-broadcast
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Link Interactive Web 3.0 Twitter Blog Web Dynamic Web 2.0 Static Web 1.0
  • 10. Work ‱ Have a plan – who is the audience? – what is the message? ‱ Carry it out – keep it fresh
 – make it live
 ‱ Follow through – measure it! – trend it!