This presentation outlines the mobile monetization solutions by ZestADZ

1. Mobile Publishing Solutions

2. ZestADZ
• Leading mobile advertising network; Headquartered in
Los Angeles, CA. Offices in US / India / Malaysia
• Quality Global Advertisers serving campaigns on
billions of impressions every month.

3. Global Presence
ZestADZ delivers ads globally with focus on 20 key countries

4. Monetization solutions for
• iPhone Apps, Android Apps, Mobile Sites,
Java and Symbian Apps inventory.
Mobile Web iPhone Android Symbian

5. How ZestADZ Works
ZestADZ
Targeting Engine
Country / Carrier
Device / OS / Property
Keyword
Channel
Demographic
Tools
Landing Page Generator
Response Management
Email Reports
Ad optimizer
Users come through publishers Handsets DB /
Analytics Self Service Platform with
• Campaign creation tools
• Landing page generators
• Bidding tool
Ad Delivery Engine • Reports
Deliver responses to handsets

6. World Class Technology Infrastructure
• Large server infrastructure with very low
latency
• Near real time reports
• Low Ad response times (average 220 ms)
• Automated reporting solutions

7. FEATURES

8. Various Integration Formats
• WAP Site Install Code
• Android SDK
• iPhone SDK
• XML Integration
• Integrate
– Single Ad
– Multiple Ads Multiple XML Ads

9. API / SDKs

10. House Campaigns
• ZestADZ provides free House campaigns enabling publishers
to cross promote their own properties in their unfilled
inventory
• House Campaigns have limits of 10 m impressions per month
per publisher

11. Campaign Visibility & Approval
• Automated Email Notifications for new campaigns
• View Ads (including price) and approve campaigns
in your campaign approval screen. Every individual
ad can be approved.
• Automate campaign approval to continuously allow
newer campaigns

12. Campaign Approval Screen With Bid Price View..
Campaigns Approval

13. Reports
• Detailed reports on traffic
data
• Detailed site wise analytics
• Key metrics such as
Earning, CTR, Impressions
etc is available on console.
• Automated Reports
Delivery
• XML Reports for integration
with your systems

14. XML Reports
• Publishers can access daily reports as XML.
• Get the URL from your Site Reports Console
which has a unique key to access reports

15. Analytics
• Full fledged analytics solution without the
need for a separate analytics solution. In
Public beta
• Offers a view of “filled” and “un-filled”
impressions
• Works for mobile apps and sites

16. ZestADZ Analytics
• World class analytics tool enabling Publishers to
obtain information on
• Detailed break down of traffic including
– Unique visitors
– Carrier / Device Data
– Impressions / Clicks / Earnings
– Hour wise traffic
– URLs that get you more revenue
– Geography of Traffic
– Channels of traffic
– CSV Output

17. Analytics Screenshots - 1

18. Analytics Screenshots - 2

19. Ad Optimization:
Visibility of available ads
• Get the List of Available Ads / Bid
Prices as XML.
• Use this to empower your
mediation / optimization layer to
identify key campaigns to route
traffic to and automatically increase
/ decrease traffic based on Ad
availability

20. WHY US

21. Efficient Managed Model
Creation of
campaign Use analytics to
creative's and gain deep
refreshment of insight into data
the same
Allocate specific
Reroute
campaigns for
campaign traffic
better
for better
performing
results
publishers

22. Why us?
• World class Ad ranking system that enables best performing
ads to be delivered to the right targeted user
• Dedicated account management team tracking the account on
a daily basis.
• The campaigns are adjusted for better results everyday. Non
performing campaigns are blocked, performing campaigns are
let through.
• Focus on good CTR and subsequently good eCPMs for the
publishers.

23. Our Global Advertisers

24. Some of our Publisher Partners

25. Optimization engines we are
working with

26. Commercials and Service of ZestADZ
for Publishers
• 60% revenue share on non-exclusive basis
• Payment terms – net 30 days

27. Summary
• Leading global mobile monetization partner; Large global
footprint
• Will work very closely with publishers to achieve desired
CPMs
• Customer focused company delivering high quality
advertising for publishers across the world.

28. Contact
• US Sales (EST Time • Euro / Asia Sales (GMT
Zone) + 5.30 Time Zone)
• +1 (646)-546-5526
• +1 (646)- 546-5153 • +91 44 646 11186
• +1 (646)-546-5876; • +91 44 4285 7183
• +1 (646)-546-5442
• sales@zestadz.com • sales@zestadz.com

29. Resources
• Our website http://www.ZestADZ.com
• Landing page tool http://www.zestadz.com/static/landing_pages_tool
• Follow-us on twitter http://www.twitter.com/zestadz
• Blog http://www.ZestADZ.wordpress.com

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