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Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai

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Asif Ali

This presentation gives an overview of mobile advertising and summarizes the opportunities for mobile content and application developers.

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MOBILE ADVERTISING An Overview Presented at Asif Ali Chief Technology Officer Mobile-worx Inc.,
Mobile Industry 2 billion users and growing
Some Statistics ,[object Object],[object Object],[object Object],Source: IAMAI Size of the VAS market – 2850 cr Revenue Split
The content marketplace in India ,[object Object],[object Object],[object Object],[object Object]
Mobile advertising may just change the dynamics of the market place
Wireless advertising: what people are saying Mobile Advertising Worth $10 Billion By 2010. About 50% of respondents in the US and UK and 39% in Italy would be interested in getting free content in return for being sent relevant advertising VisionGain describes 2006 as the final year of an experimental phase in the use of mobile marketing, with full mainstream status anticipated by 2008. Verizon Wireless Chief Marketing “..mobile advertising will eventually grab as much as 30% of the approximately $100 billion US Ad spend” The future of advertising, is in cell phones and handheld devices. Global Ad Agency Giant
OVERVIEW OF MOBILE ADVERTISING
Advertisement within a Game Original Game Inserted Banner Ad Can contain audio, video, banners or text Audio AD will preview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The mobile advertising ecosystem $$$$ $ $ $ $ Advertiser Publisher Carrier Subscriber
Advertising options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising technologies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile advertising success factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is mobile advertising compelling? Traditional Advertising On-line Advertising Wireless Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CAPABILITIES Highly targeted, Highly relevant, Permission based and ubiquitous = Value for all stakeholders – Customers, Carriers, Publishers, Advertisers PERSONALISATION - +
THE OPPORTUNITIES IN MOBILE ADVERTISING
Mobile advertising offers compelling opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Mobile Advertising Market Place ,[object Object]
Opportunities for Mobile Developers ,[object Object],[object Object],[object Object]
Strategy for mobile developers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunity for Developers: Bottom of the pyramid ,[object Object],[object Object],[object Object],[object Object]
Users with Data Access ,[object Object],[object Object],[object Object],[object Object]
Smart Phone Segment ,[object Object],[object Object],[object Object]
High end segment ,[object Object],[object Object],[object Object]
Mobile-worx is the pioneer of mobile advertising in India
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address] Mobile-Worx, Inc. Asif Ali 91 9840089876

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Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai

  • 1. MOBILE ADVERTISING An Overview Presented at Asif Ali Chief Technology Officer Mobile-worx Inc.,
  • 2. Mobile Industry 2 billion users and growing
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  • 5. Mobile advertising may just change the dynamics of the market place
  • 6. Wireless advertising: what people are saying Mobile Advertising Worth $10 Billion By 2010. About 50% of respondents in the US and UK and 39% in Italy would be interested in getting free content in return for being sent relevant advertising VisionGain describes 2006 as the final year of an experimental phase in the use of mobile marketing, with full mainstream status anticipated by 2008. Verizon Wireless Chief Marketing “..mobile advertising will eventually grab as much as 30% of the approximately $100 billion US Ad spend” The future of advertising, is in cell phones and handheld devices. Global Ad Agency Giant
  • 7. OVERVIEW OF MOBILE ADVERTISING
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  • 9. The mobile advertising ecosystem $$$$ $ $ $ $ Advertiser Publisher Carrier Subscriber
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  • 11.
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  • 13.
  • 14. THE OPPORTUNITIES IN MOBILE ADVERTISING
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  • 23. Mobile-worx is the pioneer of mobile advertising in India
  • 24.
  • 25. [email_address] Mobile-Worx, Inc. Asif Ali 91 9840089876