my research ancillary task which is about the cods and convention in film magazine cover and film posters

1. Minoo Mirzaei
Silver screen entertainment

2. There are several aspects of
movie posters which follow the
same codes and conventions:
•Writing language
•Typography
•Camera angle and shots
•Colour schemes

3. •Usually they have short headings and titles to make
the poster easier to understand and the focus is mostly
on the image and body of the protagonist
•In almost every romantic –drama movie posters the name
of the two main lovers is written in a different font
comparing to other characters and it is placed at the tope
of the poster
•other actors names are running along the top of the
page, which is a way of trying to entice people to watch
the film as if they like one of these actors they may want
to see them perform
•The production company logo and the names of other
crews of this movie and also the link to the movie website is
written in a smaller size font at the bottom

4. •Usually there is a colour change in the title or subheading which
makes the word or phrase purposely to stand out from the rest of
the sentence . For example in this poster the word ‘now’ has been
written in light blue which one of the main colour scheme of this
poster as this movie is all about the limited time that the girl has to
find her lover.
Also the size of the title is big and it is usually bold to makes it easier
to read
•Most of the romantic movie has a slogan either at the top or
bottom of the poster written in a different style and colour
font and giving clue or a hint about the storyline of the movie
which encourage the audience to go and watch the movie in
order to find out the meaning behind the slogan
•The text underneath the title gives a brief information that the
movie is based on a book. It is smaller than the rest as this
information may entice people who have enjoyed the other films
to watch it, but is not the most important part of this particular
film.
same colour is used for this subheading as it is used in the word
‘now’ which makes it linked the title and the bright blue makes it
to stand out from the rest of the poster.

5. •Usually in every romantic movie poster there is a use of two
person shot , in order to express the story and also symbolising
the love between the two protagonists.
•The shot is usually taken from one of the scenes in the movie
where there is a chemistry or emotions between the two
characters.
•Usually there is a use of close up angle in the poster in
order to show action which is taking place between the
two main characters in more detail and also as we can see
in this poster often the focus is on the male character , for
example in this poster we can see more of the body
language of the male character compare to the female
character and typically the male character is the one who
supports the girl in the shot either by hugging her or
holding her hand.

6. •The colour scheme usually links with the colour
used in the title and subheadings.
For example the colour scheme in this poster is
red and orange which perfectly match colour of
the title of the movie .
•The use of colour red in this poster signifies
love and passion which the audience expect to
see in a romantic movie .
•Also the use of different props in this case flowers
indicate love and romance and establish a romantic
genre
•The fact that the female character is wearing the
colour white and the male is wearing a black t-shirt
hints , they are opposites , which could relate to the
romantic saying that opposites attract.

7. There are several aspects of magazine
cover which follow the same codes and
conventions:
•Camera angle and shots
•Colour schemes and typography
•Writing language

8. •The stars of the movie’s image generally used as
a focal point
•Image on the front cover usually target a certain
audience in this case teen female are the targeted
audience
•There is a use of medium shot to show the main
character of the movie , for example in this case the
image of Kristen Stewart , the protagonist of the
movie Twilight , is placed in the middle of the front
cover by the use of medium shot to establish her
body language and attract the audience and her
fans to read the magazine
•Usually the actor / actress looks directly to the
camera and her / his picture is either from
when they were in the movie with their props
or its just a glamorous picture either taken in
the movie premier or in the studio

9. •The mast head is clearly displayed using a different colour from
the background and different size and style for example in this
magazine front cover the white colour perfectly stands out from
the dark blue background and its big and bold style makes it
easier to be seen and become more eye catching
•The colour scheme in this front cover is yellow and white and
colour of the movie character costume contrast with the
colour scheme which helps the image to stand out and attract
the audience
•Only three/ four colours maximum are used on the front cover
to maintain the simplicity of the magazine
•Graphics and colours are interchangeable, depending on the
featured film. For example the movie featured on this
magazine cover is a fantasy and the use of dark blue makes
the character mysterious and the place which the movie took
place exotic and strange
•Font size, shape and colour are used creatively to suggest
different ideas

10. •Writing the word ‘mind –blowing ‘in red makes the word
to stand out and also this word has been repeated again
in the subheading which attracts the target audience
immediately
•Along the top of the front cover, additional information
that could determine that the audience will buy this
magazine is featured. E.g. free posters, entry into
competitions and so on. This technique attracts more
number of audience to buy the magazine
•The few sell lines that are actually featured on the
front cover of a film magazine indicate the information
that the audience will be able to find inside.
•The name of the featured film is always the second
largest piece of text, after the mast head, which is on the
front cover of the magazine and it also uses the similar
colour to mast head
•The names of actors, actresses and famous directors
are featured on the front to draw in all kinds of
different target audiences