6. It is the process of stimulating people to actions to
accomplish the goals. In the work goal context the
psychological factors stimulating the people’s
behavior can be -
• desire for money
• success
• recognition
• job-satisfaction
• team work, etc
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10. Two factor theory
• Traditional view:
People are satisfied and dissatisfied only.
• Herzberg view:
There may be three conditions
Satisfied dissatisfied
Neutral
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13. Theory of need
• Need for achievement
• Need for power
• Need for affiliation
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14. • Need for achievement is the urge to excel, to
accomplish in relation to a set of standards, to
struggle to achieve success.
• Need for power is the desire to influence other
individual’s behavior as per your wish. In other
words, it is the desire to have control over others and
to be influential.
• Need for affiliation is a need for open and sociable
interpersonal relationships.
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18. Incentive Theory of Motivation
• The incentive theory suggests that people are
motivated to do things because of external rewards.
For example, you might be motivated to go to work
each day for the monetary reward of being paid.
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20. Drive Theory of Motivation
• According to the drive theory of motivation, people
are motivated to take certain actions in order to
reduce the internal tension that is caused by unmet
needs.
• For example, you might be motivated to drink a glass
of water in order to reduce the internal state of
thirst.
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21. Arousal Theory of Motivation
• The arousal theory of motivation suggests that
people take certain actions to either decrease or
increase levels of arousal.
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23. Humanistic Theory of Motivation
• Humanistic theories of motivation are based on the
idea that people also have strong cognitive reasons
to perform various actions. This is famously
illustrated in Abraham Maslow's hierarchy of needs,
which presents different motivations at different
levels.
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24. Expectancy theory
• Two expectations
1. Effort leads to performance
2. performance leads to rewards
Performance rewards
Effort
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