Ramadan is coming, you must be working on your Ramadan Campaign. Here are some tips for those marketers who plan to differentiate. What is worth mentioning here is that Brand Communication has learnt to ride on the waves of uneasy insights and relate to the consumer. But somehow, all of those learning fail to affect the way we produce Ramadan Campaigns. This presentation brings out Insights into the Muslim World that waiting to be tapped. Please don’t waste your time reading it any further if you don’t plan to differentiate.

1. InsightsbyAyeshaSaeed www.CustomerTrendlog.com
Ramadan branding
Tips & Insights

2. InsightsbyAyeshaSaeed www.CustomerTrendlog.com
Ramadan Kareem.
Branding should do better than just showing Hilal & Dates
Trust me, we (Muslims) don’t sit in our couches and wait for you to show
the prettiest Hilal on your adverts.
Ramadan is about Spiritual detoxing, Patience, Compassion,
Self Control, Honesty and about understanding the message
of God (Quran). Lets talk about that

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Your Logo & Tagline
CREATING A CLONE AGAIN
THIS RAMADAN?
Here is a standard format.
The least you can do is to Save the
design cost and give it to Charity.

5. InsightsbyAyeshaSaeed www.CustomerTrendlog.com
Brand
Communication
has learnt to ride
on the waves of
uneasy insights
and relate to the
consumer.
But somehow, all
of those learning
fail to affect the
way we produce
Ramadan
Campaigns.

6. InsightsbyAyeshaSaeed www.CustomerTrendlog.com
Insights into Muslim Market

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Another ½ thinks,
it is a symbol of
Freedom.
Everyone is
entitled to choose
their attire
OPPRESSION FREEDOM
½ of the world
thinks Hijab
should be banned..
It’s a symbol of
oppression

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This movie moved the Muslim world,
it talks about how stereotyping is
effecting the Muslims.
The movie makers found this insight,
but the brand managers cant?
Surprising!
AND I AM NOT A TERRORIST

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He is a Muslim who runs one of the
worlds’ largest philanthropist center.
The reason you don’t know him and
many others is that Muslim
Philanthropists have never been
celebrated at broader level hence leaving
a cavity in perceptions about Muslims.
Enlighten your audience- show the
brighter side of the pictureDo you know him?
Most probably, No.

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Meat is the only thing associated with Halal,
not the fact that your brand is truthful, avoids
all forms of illegalities, bribes and everything
which is forbidden in Islam.
Educate and enlighten your audience. Halal is
not how you slaughter a cow, it’s a way of life.

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Few Ideas for the campaigns

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Enlighten
I Cover is a photo book by a Muslim
photographer talking about
successful Muslim women who
covers
Support a cause
Pick any cause, from dishonesty to
charity and support it. Your CSR
campaign can be your Ramadan
Campaign

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Support the man behind the
cause
Promote the Stars of Muslim World.
Let the world see us in a different
light
Educate
What is Halal?
What is Islam?
What is Ramadan?
Try to talk about the real meaning of these concepts
Fasting is more than just hunger management

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Interesting presentations – Marketing to Muslims
You may find the following link useful, if you are looking for more
presentations on the same subject
http://www.customertrendlog.com/tag/marketing-to-muslims/