Another iteration of my talk on "better," given to K3 students at Malmö högskola.

1. BETTER
LESSONS IN LIFE AND DESIGN
AYESHA MOARIF
22 NOV 13
K3 MALMÖ HÖGSKOLA

2. 2
HEJ / HELLO
Good to see you all!
Ayesha Moarif 22 Nov 2013

3. 3
I WORK AT USTWO
We design digital products and services
We make stuff for clients and for ourselves
We are in London, Malmö and New York
Ayesha Moarif 22 Nov 2013

4. OWN PRODUCTS
& GAMES
JOINT VENTURES
Holistic service design
philosophy led by multidisciplinary teams, platform
agnostic, built for human need.
CLIENT SERVICE
Ayesha Moarif 22 Nov 2013

5. SECRET STUFF!
[client names removed]
Ayesha Moarif 22 Nov 2013
WHALE TRAIL!
RANDO!
5

6. 6
WHAT I DO
IxD / UX / IA / WTF at ustwo studios LDN
I help people make digital things for people
I sketch, wireframe, prototype, workshop
Ayesha Moarif 22 Nov 2013

7. 7
BETTER
I care about it.
What about you?
Ayesha Moarif 22 Nov 2013

8. 8
MY STORY
More good and less bad, right?
I decided try.
Ayesha Moarif 22 Nov 2013

9. 9
TRACK IT
Ayesha Moarif 22 Nov 2013

10. 10
WERK IT
Ayesha Moarif 22 Nov 2013

11. 11
WHAT SUCKED
Swapping one stress for another
It will happen when I achieve...
I could have it if only...
Ayesha Moarif 22 Nov 2013

12. 12
WHAT WORKED
Observation is humbling
I did more than I thought
I learned what I actually care about
Ayesha Moarif 22 Nov 2013

13. 13
WHAT I FORGOT
Why was I doing it?
What was the real desire?
Ayesha Moarif 22 Nov 2013

14. 14
MEANS ≠ MEANING
Productivity is not creativity, but a method
Tracking is not a value, but a tool
Efficiency is not a virtue, but an approach
Ayesha Moarif 22 Nov 2013

15. 15
BETTER TECHNOLOGY
FOR BETTER PEOPLE
Ayesha Moarif 22 Nov 2013

16. 16
ASSUMPTIONS
Progress is inevitable
Everything is measurable
More information to more people
More efficient and convenient processes
Ayesha Moarif 22 Nov 2013

17. 17
IF BETTER = MORE GOOD
If better =
more convenient, data, speed, efficiency
Then good =
convenience, measurability, speed, efficiency?
Ayesha Moarif 22 Nov 2013

18. 18
WHAT WE FORGET
What is “good”?
Why are we doing it?
What are our real desires?
Ayesha Moarif 22 Nov 2013

19. 19
TECHNOLOGY IS MAGIC
Promise of the limitless
Possibility of transcendence
We can transform ourselves
Ayesha Moarif 22 Nov 2013

20. 20
MAKING IS MAGIC
Technology comes from tinkering
We learn who we are by making and doing
What we make makes who we are
Ayesha Moarif 22 Nov 2013

21. 21
BACK TO ME
What I learned from my experiments
Ayesha Moarif 22 Nov 2013

22. What I thought I wanted
What I really wanted
Saving time
Savouring time
Gratification
Gratitude
Planning
Control
Mastery
Ayesha Moarif 22 Nov 2013
vs.
Presence
Compassion
Mystery
22

23. HUMAN = CONSTANT DISSATISFACTION
SO
BETTER = CHANGE I CAN CONTROL
Ayesha Moarif 22 Nov 2013
23

24. HUMAN = WORKING WITH LIMITS
SO
BETTER = ACCEPTING CHANGE
Ayesha Moarif 22 Nov 2013
24

25. Doing
Living
Saving time
Savouring time
Gratification
Gratitude
Planning
Control
Mastery
Ayesha Moarif 22 Nov 2013
in
service
of
Presence
Compassion
Mystery
25

26. 26
BETTER IN LIFE
purpose
means
depth
practice
my life
Ayesha Moarif 22 Nov 2013
impact

27. 27
BETTER IN DESIGN
proposition
tool
depth
use
user’s life
Ayesha Moarif 22 Nov 2013
impact

28. 28
LET’S TRY IT
App for a credit card company
User goal: “I want to check my balance”
Ayesha Moarif 22 Nov 2013

29. 29
“CHECK MY BALANCE”
proposition
tool
use
Task level
How did I get this much in debt?
When and how can I be out of debt?
How much am I spending?
How much can I spend in future?
Ayesha Moarif 22 Nov 2013

30. 30
“CHECK MY BALANCE”
proposition
tool
Medium level
use
Does it need to be an app?
Can my card tell me what I need?
How else can I know what I can/can’t spend?
What related things do I do/use?
Ayesha Moarif 22 Nov 2013

31. 31
“CHECK MY BALANCE”
proposition
Service level
tool
use
Why do I need credit?
How do I use it and how much do I need?
How else can I get a credit rating?
What other ways can I get credit?
Ayesha Moarif 22 Nov 2013

32. 32
REAL DESIRE
The deeper you get, the more ideas
Start from what people actually do and need
Different from what systems need
Ayesha Moarif 22 Nov 2013

33. 33
WHY DOES IT MATTER?
Tech changes fast and humans slow
If we are less crap, we make less crap
(and vice versa)
Change the frame and make real magic
Ayesha Moarif 22 Nov 2013

34. 34
HUMAN
Not just Homo Economicus
Human-centered ≠ people-shaped needs
Human-centered = value your experience
Ayesha Moarif 22 Nov 2013

35. 35
I LOVE MY LIMITS
I build capacity [time/space/meditation]
I do first [knowing why]
I use fear [as a signal]
I listen to sadness and pain [as signals]
I remember what matters [togetherness/life]
Ayesha Moarif 22 Nov 2013

36. 36
VALUE YOUR EXPERIENCE
you owe it to those you design for
your deepen what “human” means
you choose what part of being human to
design for or not
you know when you don’t know
Ayesha Moarif 22 Nov 2013

37. TACK! / THANK YOU!