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Macro (Aggregates- Industry, not firm)

Normative (Value judgments- “What ought to be”)
o The study that how to allocate limited resources and how to satisfy

unlimited demands.
o Willing to buy something
o & Power to buy
o Goods are tangible objects that satisfy people’s wants or needs
o Ex. Clothes, food, cars, etc.

o are actions that can satisfy people’s wants or needs
o Ex. Seeing a doctor, watching a baseball game, getting my oil changed
economics

Theoretical
economics

Positive
economics

Normative
Economics

Applied
economics

Macro
economics

Micro
Economics
o Centres on the forces working at the individual level (e.g.
o
o

o
o
o
o

individual firms and consumers)
Focuses on the needs, desires and buying habits of the
individual consumer
An example: studying how firms react to increasing costs of
production by raising the price and subsequently how
consumer/household spending is adjusted when the price rises
Supply, Demand and Markets
Price theory
Behavior of the firm
Theory of the distribution of the wealth
o The sum total of all micro parts
o Looks at the aggregate (sum or total) of individual markets
o The four main areas of study

(1) Growth (increase in total output) Business fluctuation
(2) Price level (inflation) Money & banking
(3) Labour Markets (unemployment) National income &
employment
(4) The balance in the foreign sector
exports/imports, exchange rates
wants

Societal
activities

satisfaction

wealth
o Firm’s reaction to increased

demand for its product
o Decision of a worker to work
less due to lower wages
o The effects on an industry
(group of firms producing
similar goods) due to higher
labour taxes
o Government legislation aimed
at monopolies

o Studying the effects on all

firms in the economy due to a
general increase in demand
o Total hours of labour (and
unemployment)
o Effect on total production in the
economy due to taxes
o Government legislation aimed
at increasing taxes on profits
for all firms
o Study of how economy works
o Statements about how the economy works are positive

statements, whether they are true or not
o Accuracy of positive statements can be tested by looking
at the facts—and just the facts
o Used to make value judgments, identify problems, and

prescribe solutions
o Statements that suggest what we should do about
economic facts, are normative statements
o Based on values
o Normative statements cannot be proved or disproved by
the facts alone
EX AM P LES O F M ICR O ECO NO M IC & M ACRO E CO NO M IC C O NCERNS
P rodu ction
M icroeconomics

Prices

Income

Em ployme nt

P roduction/O utput in
I ndividual I ndustries and
B usinesses

P rice of Individual
Goods and Services

Distribution of I ncome
and Wealth

E mploym ent by
Individual Businesses &
Industries

P rice of medical care
P rice of gasoline
Food prices
Apartment rents

Wages in the auto
industry
M inimum wages
Executive salar ies
Poverty

Aggregate P rice Level

National Income

Consumer prices
P roducer P rices
Rate of Inflation

Total wages and salar ies
Total corporate profits

How much steel
How many offices
How many cars

National
P roduction/O utput
M acroeconom ics
T otal Industr ial O utput
Gr oss Dom estic Product
Gr owth of O utput

Jobs in the steel industry
N umber of employees in
a firm
N umber of accountants
E mploym ent and
Unemployment in the
Economy
T otal number of jobs
Unemployment rate
o Resources used to produce goods and services-

land, labour, capital, and entrepreneurship
o Land: natural resources and surface land and water
o Land, water, fish, animals, forests, mineral deposits
o Capital: manufactured goods used to make other goods and
o
o
o
o
o
o

services
Ex. Machines, buildings, and tools used to assemble
automobiles
Capital increases productivity- the amount of output that results
from a given level of inputs
Entrepreneurship: the ability to start a new business or create
new products
About 30% of new business enterprises fail
Of the 70% that survive, only a few become successful
o Resources are used to produce goods and services.
o Producers of goods and services are influenced by
o

o
o

o

natural, human, and capital resources.
Natural resources: Materials that come from nature
(water, soil, wood, coal)
Human resources: People working to produce goods and
services
Capital resources: Goods made by people and used to produce
other goods and services (machines, tools, buildings)
Producers: People who use resources to make goods and/or
provide services
Economics
Economics
Economics
Economics
Economics
Economics
Economics

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Economics

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. Macro (Aggregates- Industry, not firm) Normative (Value judgments- “What ought to be”)
  • 6.
  • 7.
  • 8. o The study that how to allocate limited resources and how to satisfy unlimited demands. o Willing to buy something o & Power to buy o Goods are tangible objects that satisfy people’s wants or needs o Ex. Clothes, food, cars, etc. o are actions that can satisfy people’s wants or needs o Ex. Seeing a doctor, watching a baseball game, getting my oil changed
  • 10. o Centres on the forces working at the individual level (e.g. o o o o o o individual firms and consumers) Focuses on the needs, desires and buying habits of the individual consumer An example: studying how firms react to increasing costs of production by raising the price and subsequently how consumer/household spending is adjusted when the price rises Supply, Demand and Markets Price theory Behavior of the firm Theory of the distribution of the wealth
  • 11. o The sum total of all micro parts o Looks at the aggregate (sum or total) of individual markets o The four main areas of study (1) Growth (increase in total output) Business fluctuation (2) Price level (inflation) Money & banking (3) Labour Markets (unemployment) National income & employment (4) The balance in the foreign sector exports/imports, exchange rates
  • 13. o Firm’s reaction to increased demand for its product o Decision of a worker to work less due to lower wages o The effects on an industry (group of firms producing similar goods) due to higher labour taxes o Government legislation aimed at monopolies o Studying the effects on all firms in the economy due to a general increase in demand o Total hours of labour (and unemployment) o Effect on total production in the economy due to taxes o Government legislation aimed at increasing taxes on profits for all firms
  • 14. o Study of how economy works o Statements about how the economy works are positive statements, whether they are true or not o Accuracy of positive statements can be tested by looking at the facts—and just the facts
  • 15. o Used to make value judgments, identify problems, and prescribe solutions o Statements that suggest what we should do about economic facts, are normative statements o Based on values o Normative statements cannot be proved or disproved by the facts alone
  • 16. EX AM P LES O F M ICR O ECO NO M IC & M ACRO E CO NO M IC C O NCERNS P rodu ction M icroeconomics Prices Income Em ployme nt P roduction/O utput in I ndividual I ndustries and B usinesses P rice of Individual Goods and Services Distribution of I ncome and Wealth E mploym ent by Individual Businesses & Industries P rice of medical care P rice of gasoline Food prices Apartment rents Wages in the auto industry M inimum wages Executive salar ies Poverty Aggregate P rice Level National Income Consumer prices P roducer P rices Rate of Inflation Total wages and salar ies Total corporate profits How much steel How many offices How many cars National P roduction/O utput M acroeconom ics T otal Industr ial O utput Gr oss Dom estic Product Gr owth of O utput Jobs in the steel industry N umber of employees in a firm N umber of accountants E mploym ent and Unemployment in the Economy T otal number of jobs Unemployment rate
  • 17.
  • 18. o Resources used to produce goods and services- land, labour, capital, and entrepreneurship o Land: natural resources and surface land and water o Land, water, fish, animals, forests, mineral deposits
  • 19.
  • 20. o Capital: manufactured goods used to make other goods and o o o o o o services Ex. Machines, buildings, and tools used to assemble automobiles Capital increases productivity- the amount of output that results from a given level of inputs Entrepreneurship: the ability to start a new business or create new products About 30% of new business enterprises fail Of the 70% that survive, only a few become successful
  • 21.
  • 22.
  • 23. o Resources are used to produce goods and services. o Producers of goods and services are influenced by o o o o natural, human, and capital resources. Natural resources: Materials that come from nature (water, soil, wood, coal) Human resources: People working to produce goods and services Capital resources: Goods made by people and used to produce other goods and services (machines, tools, buildings) Producers: People who use resources to make goods and/or provide services