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Social Media Presentation Ulc Jan 12 2010

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Axyjam LLC

Axyjam's presentation on Social Media at the Chicago Union League Club on Jan 12, 2010

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Union League Club Entrepreneur Group Social Media Discussion
Agenda •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
•Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Social media can be said to have three components; *Concept (art, information, or meme). *Media (physical, electronic, or verbal). *Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print). http://en.wikipedia.org/wiki/Social_media Social Media
•Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
Various way to drive traffic to your site (AKA Acquisition Strategy) Organic Search Email website Paid Search Social Media Mobile Affiliate Banner Proprietary & Confidential Do not distribute Social Media Acquisition Medium
Social Media Organic Search Email website Paid Search Social Media Mobile Affiliate Banner Social Media Acquisition Medium
•Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
Word of Mouth, Viral Social Media Types of Social Media
Types of Social Media
Types of Social Media
•Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising There were nearly 116 million US user-generated content consumers in 2008, along with 82.5 million content creators. Both numbers are set to climb significantly by 2013 (eMarketer, February 2009) 81% of online holiday shoppers read online customer reviews (Nielson Online, July 2009) Nearly 54 million professionals across different industries use LinkedIn to their competitive advantage Mobile user-generated content will generate $5.7 billion worldwide in 2012, up from $576 million in 2007. (“Mobile Social Networking: Opportunities & Forecasts 2008-2013,” Juniper Research, October 2008) Business Drivers for Social Media
Do You Agree or Disagree That Social Media Will… Business Drivers for Social Media
Business Drivers for Social Media
•Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
Starting the Social Media Process
Set Baseline Metrics (Analytics) Starting the Social Media Process
To Do-It-Yourself or Hire … it depends Starting the Social Media Process
http://mashable.com/2009/12/27/social-media-experts-twitter/ Starting the Social Media Process
Peter Steiner's Cartoon Starting the Social Media Process
Listen Listen Listen Conduct a Listening Study Starting the Social Media Process
Starting the Social Media Process
Know your customers Know your competitors Starting the Social Media Process
•Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process • Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
1 What are we trying to accomplish? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
2 Why social media? Starting the Social Media Process - Best Practices
3 What kind of social media will help us best achieve our goals? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
4 Are we prepared to let go of control of our brand, at least a little? Transparent? Ready to be yourself? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
5 What will we do to encourage participation? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
6 Who will maintain our social media presence? Starting the Social Media Process - Best Practices
7 Do we have the resources to keep this up, or will this be a short campaign? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
8 How does engaging users via social media integrate into our overall marketing/communications strategy? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
9 How do we measure success? What constitutes failure? Starting the Social Media Process - Best Practices
10 What will we do less of if we're spending resources on social media? Starting the Social Media Process - Best Practices
•Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
Search Engine Optimization (SEO) Drive traffic Gain brand awareness The world is your playground Being Nimble Measureable “Relatively” inexpensive Benefits of Social Media
•Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
Time commitment Staying on top of the situation Lack of anonymity Scams Risk of not being present Still learning Everyone is an expert Downfalls of Social Media
Downfalls of Social Media
•Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
Examples of Social Media
Examples of Social Media
Major Online Travel Proprietary & Confidential Examples of Social Media
Major Commercial Property Owner Proprietary & Confidential Examples of Social Media
Proprietary & Confidential Examples of Social Media
•Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
Questions
•Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples Of Social Media •Questions •Volunteers Proprietary & Confidential
Volunteers
Thank you laurie@axyjam.com
“…after Internet training at home, participants with minimal online experience displayed brain activation patterns very similar to those seen in the group of savvy Internet users.” UCLA study on internet behavior and brain activity presented at the Society for Neuroscience in Chicago.

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Social Media Presentation Ulc Jan 12 2010

  • 1. Union League Club Entrepreneur Group Social Media Discussion
  • 2. Agenda •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  • 3. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  • 4. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Social media can be said to have three components; *Concept (art, information, or meme). *Media (physical, electronic, or verbal). *Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print). http://en.wikipedia.org/wiki/Social_media Social Media
  • 5. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  • 6. Various way to drive traffic to your site (AKA Acquisition Strategy) Organic Search Email website Paid Search Social Media Mobile Affiliate Banner Proprietary & Confidential Do not distribute Social Media Acquisition Medium
  • 7. Social Media Organic Search Email website Paid Search Social Media Mobile Affiliate Banner Social Media Acquisition Medium
  • 8. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  • 9. Word of Mouth, Viral Social Media Types of Social Media
  • 12. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  • 13. According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising There were nearly 116 million US user-generated content consumers in 2008, along with 82.5 million content creators. Both numbers are set to climb significantly by 2013 (eMarketer, February 2009) 81% of online holiday shoppers read online customer reviews (Nielson Online, July 2009) Nearly 54 million professionals across different industries use LinkedIn to their competitive advantage Mobile user-generated content will generate $5.7 billion worldwide in 2012, up from $576 million in 2007. (“Mobile Social Networking: Opportunities & Forecasts 2008-2013,” Juniper Research, October 2008) Business Drivers for Social Media
  • 14. Do You Agree or Disagree That Social Media Will… Business Drivers for Social Media
  • 15. Business Drivers for Social Media
  • 16. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  • 17. Starting the Social Media Process
  • 18. Set Baseline Metrics (Analytics) Starting the Social Media Process
  • 19. To Do-It-Yourself or Hire … it depends Starting the Social Media Process
  • 21. Peter Steiner's Cartoon Starting the Social Media Process
  • 22. Listen Listen Listen Conduct a Listening Study Starting the Social Media Process
  • 23. Starting the Social Media Process
  • 24. Know your customers Know your competitors Starting the Social Media Process
  • 25. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process • Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  • 26. 1 What are we trying to accomplish? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
  • 27. 2 Why social media? Starting the Social Media Process - Best Practices
  • 28. 3 What kind of social media will help us best achieve our goals? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
  • 29. 4 Are we prepared to let go of control of our brand, at least a little? Transparent? Ready to be yourself? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
  • 30. 5 What will we do to encourage participation? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
  • 31. 6 Who will maintain our social media presence? Starting the Social Media Process - Best Practices
  • 32. 7 Do we have the resources to keep this up, or will this be a short campaign? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
  • 33. 8 How does engaging users via social media integrate into our overall marketing/communications strategy? ClickZ Dec 2009 Starting the Social Media Process - Best Practices
  • 34. 9 How do we measure success? What constitutes failure? Starting the Social Media Process - Best Practices
  • 35. 10 What will we do less of if we're spending resources on social media? Starting the Social Media Process - Best Practices
  • 36. •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  • 37. Search Engine Optimization (SEO) Drive traffic Gain brand awareness The world is your playground Being Nimble Measureable “Relatively” inexpensive Benefits of Social Media
  • 38. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  • 39. Time commitment Staying on top of the situation Lack of anonymity Scams Risk of not being present Still learning Everyone is an expert Downfalls of Social Media
  • 41. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  • 44. Major Online Travel Proprietary & Confidential Examples of Social Media
  • 45. Major Commercial Property Owner Proprietary & Confidential Examples of Social Media
  • 46. Proprietary & Confidential Examples of Social Media
  • 47. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples of Social Media •Questions •Volunteers
  • 49. •Introduction •Social Media •Social Media Acquisition Medium •Types of Social Media •Business Drivers for Social Media •Starting the Social Media Process •Ten Best Practices •Benefits of Social Media •Downfalls of Social Media •Examples Of Social Media •Questions •Volunteers Proprietary & Confidential
  • 51.
  • 53. “…after Internet training at home, participants with minimal online experience displayed brain activation patterns very similar to those seen in the group of savvy Internet users.” UCLA study on internet behavior and brain activity presented at the Society for Neuroscience in Chicago.