2. The state of the union It’s initially the why – then the how
3. Today, the educated purchase decision starts here Just 5 years ago the result would have been ZERO
4. An estimated 100 Million Answers, Recommendations… Social media is where customers meet others, sharing experience, skill development, failure prevention… We are teaching your partners to be part of it
5. Channel partners must be where the customers are Corporate Content Customer YOURPartner User Generated Content
7. CE Training Program: On-demand eLearning program 6 Lessons, 45 min each Plus exercises to gain hands on experience License to train ALL your partners On any eLearning system – or we provide one Channel Empowerment Training
8. Lesson 1 - 3 Lesson 4 - 6 Leveraging Social Media In Sales And Customer Acquisition The social customer engagement model Reference selling in the social web Success factors, goals, objectives, measurements, and reporting The Changing Face Of Marketing And Lead Generation Leveraging vendors’ online presence Developing a social media marketing plan with lead generation and new business creation. The Evolving Customer Ecosystem Online community building Network effectiveness andincreasing customer advocacy ROI and reporting General Introduction To Social Media In B2B Taking existing relationships to a new level Understanding the shift to a new "Educated Purchase Decision” Assessment & Strategy Development Assessing your market from a social media point of view Create a strategy based on the findings Social Media Tools, Places And Spaces Presence development, not profile management Introduction to tools that make social media more useful Social media time management Education Content - 6 Lessons
11. When the rubber meets the road Now we understand Help us build a presence We don’t have the resources We need to get your content We need assistance with “get going” As a channel manager you will want to see traction Who is engaging Who is performing What was achieved
20. Best practice checklistAdditional Presence support Additional moderation support Additional monitoring service
21. We cover all aspects from start to finish to support It’s a one time license fee for the training program, unlimited number of your partners. We provide up to three 90 minute webinars for your channel managers so they know all about the program We provide the social presence development services as well as moderation and support for your partners – as well as social media monitoring. We operate globally. We are open to support you in almost any constellation of MDF funds management
