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Tame your
  internet
superpowers!

 Per Axbom
Daddy, daddy! You
     know what!?
  A bird flew into a
window at pre-school
today. How long is the
   woodcock’s beak
        daddy?
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Honey, why don’t
  you call when
 you get home!?

   You’re
 embarassing.
Tame Your Internet Superpowers
Picture
yourselves...
• 1000s listen to me every day.
• My own support organisation in China.
• I program the VCR when I’m on the bus.
• I can see where my friends and family are on a
  map, right now.
• Free, instant dialogue with politicians.
• I can answer any question in minutes.
• My own magazine with free, global distribution.
• Can walk down the street and see through walls.
• Every week I Watch TV with strangers.
• I loan 25 dollars to strangers in Liberia.
This is my
everyday life.
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Tame Your Internet Superpowers
21




Watching TV
with strangers
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Tame Your Internet Superpowers
People steal
from me all the
     time.
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Sometimes I
 feel like I
    have
superpowers.
But there is
  a gap.
Between
people with...
...and without
 superpowers.
Tame Your Internet Superpowers
superpowers


         skeptics
“The Americans have need of the
telephone, but we do not. We have plenty
           of messenger boys.”

            — Sir William Preece, Chief Engineer,
                        British Post Office, 1878.
“The horse is here to
    stay but the
 automobile is only a
  novelty – a fad.”

— The president of the
  Michigan Savings Bank
  advising Henry Ford’s
lawyer, Horace Rackham,
not to invest in the Ford
     Motor Co., 1903
“The cinema is little
 more than a fad. It’s
 canned drama. What
audiences really want
  to see is flesh and
 blood on the stage.”

— Charlie Chaplin, actor,
producer, director, and
  studio founder, 1916
“The wireless music box has no imaginable
  commercial value. Who would pay for a
   message sent to no one in particular?”

— Associates of David Sarnoff responding to the
 latter’s call for investment in the radio in 1921.
“Television won’t last. It’s a flash in the pan.”
 — Mary Somerville, pioneer of radio educational broadcasts, 1948.

   “[TV] won’t be able to hold on to any market it
captures after the first six months. People will soon
 get tired of staring at a plywood box every night.”
         — Darryl Zanuck, movie producer, 20th Century Fox, 1946.
Skeptics have
  the wrong
    outset
It’s not about what
technology can do
    for humans...
It’s about what
 humans can do
with technology...
Tame Your Internet Superpowers
sup m8? m
1ndering if
 yer cming
 2moro. cu
   l8r k?
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Tame Your Internet Superpowers
Sugata Mitra
hole-in-the-wall
one laptop per child
These children
 will know as
 much as you
   and me...
...and more.
Name three leading
  politicians in
     China?

    In India?
   In Pakistan?
  In Zimbabwe?
Can
technology
  replace
 teachers?
Hasn’t it already?
Tame Your Internet Superpowers
What does it all
   mean for
  companies?
A very happy customer tells
        3 other people.
  An unhappy customer tells
       12 other people.
A very unhappy customer tells
       20 other people.
                          Sources:: TARP, Bain & Co., ECSW
                  (from the book Customer Genius by Peter Fiske)
David Carroll and his band
            Sons of Maxwell




"I should have flown with someone else, or gone by
         car, 'cause United breaks guitars."
•150 000 views in 1 day

• 5 million in 2 months

• 9 million in 1 year

• Speaker incomes...
400 million copies sold
in over 65 languages

Time to release Chinese
translation on the
Chinese market:
6 months

Time to release
unofficial Chinese
translation to the world:
1 week
Companies are
   confusing
  enthusiastic,
engaged humans
  with acts of
     crime.
How is this
 possible?
D
D
D
D
D
TIME

 PLACE
TIME

 PLACE
Tame Your Internet Superpowers
I want the web
version of this! Or do you
 think there’s as an app?
I need to transfer money.
Mikemusa
Ory Okolloh
Tame Your Internet Superpowers
Tame Your Internet Superpowers
“The campaign’s official
 stuff they created for
 YouTube was watched
for 14.5 million hours,” Mr.
 Trippi said. “To buy 14.5    900
     million hours on        years
   broadcast TV is $47
          million.”
Donations to
Obama’s campaign
    offline   online




               156



                      Average donation was
    500
                            80 dollars.
                       Most people donated
                         more than once.
What is there to
 be afraid of?
Tame Your Internet Superpowers
and beware of...
Tame Your Internet Superpowers
“Old school”

No pictures

No animations
 No video
 No networks
“New school?”
“So cool!”
If you wish to steal from me you can start with this
             presentation. Find it here:

axbom.se/superpowers
    Just remember to share with other thieves.
    Sooner or later we will all learn something.




             copyleft - all rights reversed

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