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http://www.flickr.com/photos/carbonnyc/33413040/,[object Object],IxDStrategy,[object Object],Do it rightwheneverythinggoeswrong,[object Object],Per Axbom,[object Object]
@axbom,[object Object],Per Axbom,[object Object],1980,[object Object],2010,[object Object],2000,[object Object],1990,[object Object],1970,[object Object]
@axbom,[object Object],Per Axbom,[object Object],communication science,[object Object],accessibility,[object Object],expatriate,[object Object],usability,[object Object],INTERNET,[object Object],interaction design,[object Object],seo,[object Object],motorcyclist,[object Object],father/husband,[object Object],user experience,[object Object],consultant,[object Object],strategy,[object Object],big companies,[object Object]
I really, reallyhaterequirementspecifications,[object Object]
People are not rational,[object Object],38.90,[object Object],4.6%,[object Object],Moreexpensive,[object Object],19.90,[object Object]
I really love failing! ,[object Object]
http://www.flickr.com/photos/phploveme/3452931508/sizes/o/,[object Object]
Interaction Design Strategy - Happy Failing
Key message,[object Object],Always be prepared to explore alternative paths to success.,[object Object]
Whenthings go wrong…,[object Object],Always be prepared to stopdoingwhat you are doing, do it anotherwayor do it more.,[object Object]
Example 1: The moving house form for electricity,[object Object],STOP DESIGNING!,[object Object]
Interaction Design Strategy - Happy Failing
Interaction Design Strategy - Happy Failing
Lessons learned,[object Object],Design is not aboutpicking a path and sticking to it, it’sabout finding the path that is better for the business.,[object Object],Therecansometimes be confusionbetween the goals of the project and the goals of the business. Follow the money!,[object Object],The business willthank you and remember you when you findefficient solutions.,[object Object]
Example 2: The corporate human resources (cv management) tool,[object Object],SWERVE AND AVOID COLLISION,[object Object]
Interaction Design Strategy - Happy Failing
2 weeks,[object Object]
Lessons learned,[object Object],Wellinto a projectwehave a lotmore information aboutneeds and behaviors. Use that information to createmorecost-efficient solutions!,[object Object],Don’tforget to make gooduse of the tools and software  you alreadyhave at hand. It willmean less frustration and less training.,[object Object],Nevergive up.,[object Object]
Example 3: Making design talk money,[object Object],GIVE MORE PRIORITY TO BUSINESS-DRIVEN DESIGN,[object Object]
Keep designing the website’s cash cow,[object Object],Get people to the site.,[object Object],Get peopledoing the right thing.,[object Object],SEO 10%,[object Object],CO 2%,[object Object],14%,[object Object],92%,[object Object]
Lessons learned,[object Object], Design isconversionoptimization,[object Object],Numbersspeakvolumes,[object Object],We got one up on the SEO people!,[object Object]
Recap,[object Object],Do not pursue design whichdoes not add to business value.,[object Object],You mayhave to swervebutkeepgoingand work within the new boundaries.,[object Object],Needmore time to get the design working? Make a case for it!,[object Object],Usewhat you learnduring a project to createmorecost-efficient solutions.,[object Object],Follow the money.,[object Object]

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Interaction Design Strategy - Happy Failing

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Editor's Notes

  1. The go-toguy at work for askingaboutweb trends and social media.I’m the guy in projects who sayshye, there’sanotherway to do that, or hey, I knowhowwecansave a ton of money by doing it a different way. PL hateme. Clients love me.Feelfree to Twitter as I speak
  2. The go-toguy at work for askingaboutweb trends and social media.I’m the guy in projects who sayshye, there’sanotherway to do that, or hey, I knowhowwecansave a ton of money by doing it a different way. PL hateme. Clients love me.Feelfree to Twitter as I speak
  3. Theygive no indication of how to measuresuccessotherthanblindlycheckingoffonerequirement after the other.So you do not knowanythingabout the internet and you decided to write a requirementspecification for a new website?Yes!- Wellgood for you!
  4. Wetend to forget that projectmembers are people.People are not rational.Projects needflexibility.
  5. The 18-digit ID of the physicalfacility that delivers your electricity.
  6. The requirementspecification and the project plan said: build a form.