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Holy customer failure,
      Batman!

    You just lost




    52
  potential clients

      Awesome!
GymPact
The idea seemed
  really cool...
d
 I liked that
   you were
recommended by
  Runkeeper.
The idea:
If I don’t go to the gym
  I pay you $10 a pop.
    (and if I go I can make
   around a dollar per visit)
So I gave you my full
credit card credentials...

 (yeah that’s a whole lot of trust)
Problem:
 Not able to add my
gym because the app
 crashes when I try.
Effect:
I can not check in at
my gym with the app.
   (kind of the key feature)
Result:
I risk losing money
  even though I’ve
 been to the gym.
I think:
Hmm, should be no
  problem. I just
  contact you...
You’re a startup, you
 should love to hear
    from users...
or maybe not...?
l
Twitter. Sep 13.




                   Geotagged...
Support ticket. Sep 15.
                            l
         I sent you all the details of
          my gym, including links to
          website and Facebook page.




   I Got this ticket no.
Sep 17.   h
 I added a
picture from
  the app.




                   Geotagged...
All you sent me was a threat to charge me
 $10. Thanks to Runkeeper I had at least
       made 1 registered workout.

                                   Sep 17.   h


        Ah, so this is where I send reports?
Sep 17.   h
                  sent to corrections.




I reference the tweets and the bug report
   I’ve already sent (with a ref no.)
h

I get another automated reply with a new
               ticket no.
Sep 17. Evening.

  First sign of life!
                         o


Notice how fast I respond.
o
n
t
Oct 1. Another email about charging me...




                                            T
So yeah, I deleted my
 account and made a
video of how to do it...
         http://per.ax/gpvideo

 Hint: it’s in the app, click settings,
        scroll down, delete....
Seriously, “help us do better”??   T




You have $50 winnings for people
who give feedback after uninstall!?
My free feedback:
 The 50 bucks you’re giving
  away to people who give
feedback, use it to pay your
  customer service. I think
     they’re on strike....
My GymPact
               Sep 7            User Experience Map
                                     axbom.com/gympact



               d       Sep 13
                                        Sep 17


                   l       o
                        lv
Satisfaction




                          h  v
                              t                            Oct 1


                               T
                                                         Time
Holy customer failure,
      Batman!

    You just lost



    52
 potential clients

     Awesome!




                         axbom.com/gympact

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Gympact Customer Failure

  • 1. Holy customer failure, Batman! You just lost 52 potential clients Awesome!
  • 2. GymPact The idea seemed really cool...
  • 3. d I liked that you were recommended by Runkeeper.
  • 4. The idea: If I don’t go to the gym I pay you $10 a pop. (and if I go I can make around a dollar per visit)
  • 5. So I gave you my full credit card credentials... (yeah that’s a whole lot of trust)
  • 6. Problem: Not able to add my gym because the app crashes when I try.
  • 7. Effect: I can not check in at my gym with the app. (kind of the key feature)
  • 8. Result: I risk losing money even though I’ve been to the gym.
  • 9. I think: Hmm, should be no problem. I just contact you...
  • 10. You’re a startup, you should love to hear from users...
  • 12. l Twitter. Sep 13. Geotagged...
  • 13. Support ticket. Sep 15. l I sent you all the details of my gym, including links to website and Facebook page. I Got this ticket no.
  • 14. Sep 17. h I added a picture from the app. Geotagged...
  • 15. All you sent me was a threat to charge me $10. Thanks to Runkeeper I had at least made 1 registered workout. Sep 17. h Ah, so this is where I send reports?
  • 16. Sep 17. h sent to corrections. I reference the tweets and the bug report I’ve already sent (with a ref no.)
  • 17. h I get another automated reply with a new ticket no.
  • 18. Sep 17. Evening. First sign of life! o Notice how fast I respond.
  • 19. o
  • 20. n
  • 21. t
  • 22. Oct 1. Another email about charging me... T
  • 23. So yeah, I deleted my account and made a video of how to do it... http://per.ax/gpvideo Hint: it’s in the app, click settings, scroll down, delete....
  • 24. Seriously, “help us do better”?? T You have $50 winnings for people who give feedback after uninstall!?
  • 25. My free feedback: The 50 bucks you’re giving away to people who give feedback, use it to pay your customer service. I think they’re on strike....
  • 26. My GymPact Sep 7 User Experience Map axbom.com/gympact d Sep 13 Sep 17 l o lv Satisfaction h v t Oct 1 T Time
  • 27.
  • 28. Holy customer failure, Batman! You just lost 52 potential clients Awesome! axbom.com/gympact

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