Designing IA for AI - Information Architecture Conference 2024
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1. The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals Adam Japko President, Network Communications Magazines and Social Media Marketing Author WineZag http://winezag.wordpress.com
2. Social Media explosion “ 44% of Internet users will visit a social network monthly in 2009” “ 85% of social media users thought companies should interact with their consumers through social media” “ Nearly 6 out of 10 Americans who use social media interact with companies on social media sites” “ The fastest growing segment of social media users is people between the ages of 35 and 55 years old.”
5. We Are Driven to Help Our Clients on the Social Web Based on Our Own Results Our magazines increased unique website visitors by 23% in two months by regularly sharing content and aggressively building our social networks Lesson’s learned: 1) It’s powerful 2) It is time consuming 3) It creates results 23% 272,500 23% 58,064 53,583 47,322 26% 20,000 22% 5,191 4,694 4,244 SLH&L 27% 30,000 22% 8,054 7,699 6,622 SH&L 8% 60,000 5% 4,538 4,904 4,329 NE Home 18% 50,000 31% 6,462 5,787 4,948 Mtn Lvng 28% 20,000 47% 5,635 4,491 3,846 KCH&G 17% 30,000 15% 5,033 4,682 4,359 CH&L 56% 30,000 13% 16,664 15,673 14,763 AH&L 20% 32,500 54% 6,487 5,653 4,211 At Home Web % Print Distr 2-mo %CH Aug Jul Jun Unique visits: