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For  HBCU’s Historically Black Colleges & Universities social media Lynette Hawkins beyond marketing group, inc. www.awesomeinsight.com
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Lifting the barriers to communication
Reaching the communityIntroduction…Who We are 2 Lynette Hawkins
The Way Students, Alumni, Faculty and Donors Communicate has Changed… More on-line More Tweets, Texts,  Posts, Blogs, etc. It’s time to communicate across all mediums. 3
100% of Colleges & Universities Studied Use at least one social media platform 4 May 2010-2011 Study of a sample  among 4 year accredited institutions in US Center of Marketing Research of Univ. of MA Dartmouth
*105 HBCUs in 20 States in U.S. *HR Office of Educational Partnerships/Historically Black Colleges & Universities 5
2 HBCU’s ranked in the Top 50 Social Media Colleges StudentAdvisor.com/Top 100 Social Media Colleges 2011 6
7 # of HBCU’s with  Up-to-Date Websites, Linked to                        Social Media? http://www.
19 of 4 year HBCU’s offered Full Online Degrees (Bachelors or Masters level) HBCU Distance Learning 2010, Roy L. Beasley Howard University 8
9 College Presidents are Early Technology Adapters… 87% use Smartphones 32% use Tablets 15% use e-Readers Digital Revolution and Higher Education Pew Internet, August, 2011
50% of U.S. College Presidents   Digital Revolution and Higher Education Pew Internet, August, 2011 10
18% of U.S. College Presidents 11 Digital Revolution and Higher Education Pew Internet, August, 2011
12 Use of Social Networks by Online Folks Pew Internet Project Survey 2008
Is Your College’s  Digital Door Open Wide Enough? 13
Ponder this…            1. If students, alumni, community people are visiting community pages on Facebook but your college does not have a  Facebook page, what does that say about your institution? 2. If potential students can go to websites and social media of other colleges and see dialogue about current events and curriculum but not at your college, what does that say about your institution? 3. If students and prospective students view videos, share tweets, posts and blogs but not from your college, what does that say about your institution? 14 ?
What’s stopping your institution from opening the digital door wider? Budget issues? Privacy concerns? Limited know-how? Little interest? 15
What Can Opening the Digital Door Do? Raise visibility and awareness Connect to donors, prospective students, alumni, students, faculty, post graduate employers, and the community  Heighten awareness of curriculum and events Build greater relevance in academia setting Generate conversations where people are 16
17 It’s about lifting the barriers to communications.
18 Telling Your Story… Content in Lots of Places Social Bookmarking Facebook Pages Blog Podcasts Linkedin Facebook Vimeo Flickr #hashtags YouTube FourSquare Twitter scribd texts Wikis
19 Popular tools Used by Higher Education VIDEO SHARING YouTube  PHOTO SHARING Flickr PODCASTS iTunes NETWORKING SITES Facebook Linked In BLOGS Wordpress Blogs Blogger  MICROBLOGS Twitter

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Reach Your Community Through Social Media: A Guide for HBCUs

  • 1. For HBCU’s Historically Black Colleges & Universities social media Lynette Hawkins beyond marketing group, inc. www.awesomeinsight.com
  • 2.
  • 3. Lifting the barriers to communication
  • 4. Reaching the communityIntroduction…Who We are 2 Lynette Hawkins
  • 5. The Way Students, Alumni, Faculty and Donors Communicate has Changed… More on-line More Tweets, Texts, Posts, Blogs, etc. It’s time to communicate across all mediums. 3
  • 6. 100% of Colleges & Universities Studied Use at least one social media platform 4 May 2010-2011 Study of a sample among 4 year accredited institutions in US Center of Marketing Research of Univ. of MA Dartmouth
  • 7. *105 HBCUs in 20 States in U.S. *HR Office of Educational Partnerships/Historically Black Colleges & Universities 5
  • 8. 2 HBCU’s ranked in the Top 50 Social Media Colleges StudentAdvisor.com/Top 100 Social Media Colleges 2011 6
  • 9. 7 # of HBCU’s with Up-to-Date Websites, Linked to Social Media? http://www.
  • 10. 19 of 4 year HBCU’s offered Full Online Degrees (Bachelors or Masters level) HBCU Distance Learning 2010, Roy L. Beasley Howard University 8
  • 11. 9 College Presidents are Early Technology Adapters… 87% use Smartphones 32% use Tablets 15% use e-Readers Digital Revolution and Higher Education Pew Internet, August, 2011
  • 12. 50% of U.S. College Presidents Digital Revolution and Higher Education Pew Internet, August, 2011 10
  • 13. 18% of U.S. College Presidents 11 Digital Revolution and Higher Education Pew Internet, August, 2011
  • 14. 12 Use of Social Networks by Online Folks Pew Internet Project Survey 2008
  • 15. Is Your College’s Digital Door Open Wide Enough? 13
  • 16. Ponder this… 1. If students, alumni, community people are visiting community pages on Facebook but your college does not have a Facebook page, what does that say about your institution? 2. If potential students can go to websites and social media of other colleges and see dialogue about current events and curriculum but not at your college, what does that say about your institution? 3. If students and prospective students view videos, share tweets, posts and blogs but not from your college, what does that say about your institution? 14 ?
  • 17. What’s stopping your institution from opening the digital door wider? Budget issues? Privacy concerns? Limited know-how? Little interest? 15
  • 18. What Can Opening the Digital Door Do? Raise visibility and awareness Connect to donors, prospective students, alumni, students, faculty, post graduate employers, and the community Heighten awareness of curriculum and events Build greater relevance in academia setting Generate conversations where people are 16
  • 19. 17 It’s about lifting the barriers to communications.
  • 20. 18 Telling Your Story… Content in Lots of Places Social Bookmarking Facebook Pages Blog Podcasts Linkedin Facebook Vimeo Flickr #hashtags YouTube FourSquare Twitter scribd texts Wikis
  • 21. 19 Popular tools Used by Higher Education VIDEO SHARING YouTube PHOTO SHARING Flickr PODCASTS iTunes NETWORKING SITES Facebook Linked In BLOGS Wordpress Blogs Blogger MICROBLOGS Twitter
  • 22. 20 How Active & Effective Are You in Engaging on Facebook, Twitter &YouTube?
  • 23. 21 Sign Up for Free e-Newsletter Get Tips on Social Networking for Collegesn Lynette Hawkins beyond marketing group, inc.e awesomeinsight.com.com (336)854-4196