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Email Tips 2010

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Association for Women in Communications, Springfield Illinois
Association for Women in Communications, Springfield Illinois

Learn email tips and trends for 2010. Presented for the national Association for Women in Communications, fall 2010

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Email marketing and communications tips and trends 2010
Why email? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Back to basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If you build it… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Plain text tips ,[object Object]
Plain text tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Plain text tips ,[object Object],[object Object],[object Object]
HTML format ,[object Object],[object Object],[object Object]
Getting technical ,[object Object],[object Object],[object Object],[object Object],[object Object]
Set the table Using HTML tables is the only way to achieve a layout that will render consistently across different mail clients Percents: Set table width to 98% or smaller – some mail clients need 1% padding on each side. Pixels: Standard pixels wide is between 400 – 600 px Can purchase tested HTML email templates and customize to your preferences, or build an html page from scratch
Design & layout ,[object Object],[object Object],[object Object],[object Object]
Design & layout ,[object Object],[object Object],[object Object]
Enewsletters ,[object Object],[object Object],[object Object]
Promotional emails ,[object Object],[object Object],[object Object],[object Object]
Writing with purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Test, test, test ,[object Object],[object Object],[object Object]
Improve your results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More best practices ,[object Object],[object Object],[object Object]
More best practices ,[object Object],[object Object],[object Object],[object Object]
Easy to miss ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Easy to miss ,[object Object]
 
Inspiration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends ,[object Object],[object Object],[object Object]
Remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTIONS? ,[object Object],[email_address] twitter.com/christybd linkedin.com/in/christybroccardodavis slideshare.com/christybd

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Email Tips 2010

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