2. WHAT IS BLO/OUT?

3. BLO/OUT IS…
The Philadelphia area’s first and best Blow Dry Bar as designated by Philadelphia Style Magazine in July
of 2012.
BLO/OUT Blow Dry Bar has taken the Philadelphia area’s media by storm with a 2 page spread in
Philadelphia Style Magazine as well as coverage by Philadelphia Weekly, Metro Magazine, Action News,
FYI Philly and many more.
Rapid social media growth and word of mouth that spread like wildfire have allowed BLO/OUT to
expand to 2 locations in just 8 months.
To the immense relief of our eagerly awaiting clients, BLO/OUT’s flagship location in Rittenhouse
opened on December 26th, 2012 to a long list of appointments, supporters and new BLO/OUT addicts.
The key to BLO/OUT Blow Dry Bar’s success is our awesome team of professional stylists and
management. We have recruited some of the Philadelphia area’s finest stylists who have grown weary of
the competitive environment in the traditional salon model and are excited and interested by the fast-
paced and innovative blow dry bar concept.

4. “ That’s right, friends: there is a new kind of bar in town and this one won’t leave
you feeling like you got hit by a truck the next morning, either. Instead, this bar
will have you looking and feeling fabulous.“
“ …I'm a little too excited for BLO/OUT, the first blow dry bar to hit the Philly
area …Thanks to some wonder products and serious round-brush skills, even my
hair clocked in around the target mark of 35 minutes … I was
hooked.

5. THE MARKET
A blowout, or the process of having one's hair blown dry, was historically the finishing touch to a haircut
before becoming a service in its own right. While traditional salons still offer blowouts, their pricing is
often based on hair length or thickness which results in an average price of about $55.00.
The ―blow dry as a service‖ trend comes as the hair salon industry is struggling. Consumers are
stretching out the time between haircuts and cutting back on higher-priced—and higher profit—services
such as coloring and permanent straightening treatments, says Caitlin Moldvay, industry research analyst
at market research firm IBISWorld. Revenue from hair salons has slipped 0.3% each year for the last five
years to an estimated $34.9 billion this year, according to IBISWorld.
The Blow Dry Bar concept has standardized the process. At a standardized charge of about $35 for a
blowout, several describe it as an "affordable luxury." The trendy new concept offers a standard of about
a half dozen styles, from stick-straight to beachy waves to voluminous curls. The Blow Dry Bar salons
aim for convenience, with hours seven days a week, some as early as 7 a.m. and as late as 9 p.m. Most
feature girlish décor, with chick flicks on big-screen televisions, and offer clients a free drink, including
wine or champagne. Customers can make appointments but not with a specific stylist.
Wall Street Journal: http://online.wsj.com/article/SB10001424052970204831304576595322366093848.html

7. PROPOSAL
BLO/OUT Blow Dry Bar is interested in developing a partnership with Kimpton Hotels in order to
establish ―Mini‖ BLO/OUT Blow Dry Bars within the hotels which will cater to hotel guests, the local
community and provide BLO/OUT Room Service.
A Mini BLO/OUT Blow Dry Bar consists of between 2 to 4 styling stations which, consistent with the
other BLO/OUT locations, will offer BLO/OUT services 7 days a week from as early as 7 a.m. until as
late as 9 p.m.
For a flat rate, just 30-45 minutes, and with no appointment necessary, hotel guests and members of the
local community will have at their disposal the array of BLO/OUT services. This convenient luxury is
one which goes hand in hand with the Kimpton brand.
BLO/OUT Room Service will also be offered and will consist of hotel guests requesting the service and
receiving a personal visit from a BLO/OUT stylist equipped with the necessary tools and products to
provide hair styling services right in the comfort of their hotel room.

8. PROPOSAL CONTINUED
We strongly believe that a full service salon within your hotels is an inefficient use of resources and quite
frankly, a complete waste! The typical hotel guest is a tourist or professional who is there for a relatively
short stay and would generally not need or invest in an emergency hair cut or color given the risk and
expense associated with trying someone new.
However, these are exactly the reasons why a Mini BLO/OUT Blow Dry Bar is absolutely perfect! Since
we provide only styling services for guests and are open 7 days a week, guests would be given the
opportunity to choose one of our 8 signature styles to quickly and easily prepare for an event,
presentation, meeting, party, and much more. They would also be able to luxuriate in our services at any
time during their stay for no other reason than getting styled and feeling beautiful.
The convenience of being able to stay in the hotel in your robe, get a BLO/OUT and perhaps even a
BLO/Licious Make Up application and then get dressed without having to leave your hotel or do any of
that yourself is absolutely priceless!
Who needs to pack shampoo or conditioner when the Kimpton Hotel has its very own BLO/OUT Blow
Dry Bar?!

9. PROPOSAL CONTINUED
In addition to accommodating hotel guests, BLO/OUT Blow Dry Bar within the hotel will draw traffic
from the local community into the hotel and expose them to the hotel, it’s restaurants and it’s
entertainment.
Example:
The Hotel Monaco in Old City would allow for BLO/OUT seeking locals to add the Red Owl Tavern to
their dining and entertainment options and also exposing The Stratus Lounge.

10. PROPOSAL CONTINUED
Our proposal includes the following:
 BLO/OUT Blow Dry Bar fully managed by BLO/OUT staff
 Fully staffed by BLO OUT LLC
 All management, staff, product and client responsibilities handled by BLO OUT LLC
 No requirements nor responsibilities of Kimpton staff or management
We would ask for a trial location to implement the Mini BLO/OUT Blow Dry Bar and require it to be in
the Philadelphia area given the ability to be closely watched by BLO OUT LLC management.

12. REQUIREMENTS
BLO/OUT does not require much to establish a presence. We have built a template for the design and
décor of our locations which provides for a modern, chic atmosphere with touches of that ―Wow!‖
factor.
 Square footage: 500 – 1000
 Access to electricity
 Access to plumbing
 Access to Internet services

13. DETAILS
This presentation is designed to allow us to proceed to the next step which would be discussing the
details of said partnership.
Details that need clarification include but are not limited to the following:
 Form of partnership (if at all)
 Rental rate (if at all)
 Ownership
 Locations
 Service rates

14. CONCLUSION
Kimpton Hotels are trendy, chic and innovative. Partnering with BLO/OUT Blow Dry Bar is a perfect
extension to that image. Being a market leader requires innovation, a partnership like this is currently not
in the works by any hotel group.
To discuss further, please contact BLO/OUT Blow Dry Bar Founder, Avi Shenkar.
Avi Shenkar
Email: Avi@BloOut.com
Office: 888.BLO.OUT0
Mobile: 215.416.8977
Facebook.com/BloOut
@BloOutBar
www.BloOut.com