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Importance of Quality in global Business

EMBA 2013-15
SAAKSHI MEHTA 13059
AVI PIPADA 13011
ZAIN SHAIKH 13086
kHUSHBOO JAIN 13091
YUSUF SHAIKH 13043
Importance of Quality
 In a time when companies are focused on getting

more for less, it’s time to remember your Ps and
Qs—“P” is for product, and “Q” is for quality.
 If you aren’t certain that everything possible is
being done to ensure the quality of your products
overseas and at home, your brand is at risk.
 So are your profits.
Quality and Strategy
 Managing quality supports
differentiation, low cost, and
response strategies
 Quality helps firms increase sales
and reduce costs
 Building a quality organization is a
demanding task
Two Ways Quality
Improves Profitability
Sales Gains via


Improved response



Flexible pricing



Improved reputation

Improved
Quality

Increased
Profits
Reduced Costs via


Increased productivity



Lower rework and scrap costs



Lower warranty costs
Figure 6.1
Defining Quality
The totality of features and
characteristics of a product or service
that bears on its ability to satisfy stated
or implied needs " If
an automobile company finds a defect
in one of their cars and makes a
product recall, customer reliability and
therefore production will decrease
because trust will be lost in the car's
quality.
Implications of Quality
1. Company reputation
 Perception of new products
 Employment practices
 Supplier relations

2. Product liability
 Reduce risk

3. Global implications
 Improved ability to compete
Key Dimensions of Quality
 Performance

 Durability

 Features

 Serviceability

 Reliability

 Aesthetics

 Conformance

 Perceived quality
 Value
Problems of Global Business
 The Tylenol crisis in the early 1980s
 Today’s far-flung manufacturing facilities
 Ever-present threat of terrorism
 Leaders address these obstacles by striving to create

transparent companies
Costs of Quality
Total
Cost

Total Cost

External Failure

Internal Failure

Prevention
Appraisal
Quality Improvement
TQM
Encompasses entire organization, from supplier to
customer
Stresses a commitment by management to have a
continuing, companywide drive toward excellence in
all aspects of products and services that are important
to the customer
Seven Concepts of TQM
 Continuous improvement
 Six Sigma
 Employee empowerment
 Benchmarking

 Just-in-time (JIT)
 Taguchi concepts
 Knowledge of TQM tools
Just-in-Time (JIT)
Relationship to quality:

 JIT cuts the cost of quality
 JIT improves quality
 Better quality means less inventory
and better, easier-to-employ JIT
system
Just-in-Time (JIT)
 ‘Pull’ system of production scheduling
including supply management
 Production only when signaled

 Allows reduced inventory levels
 Inventory costs money and hides process and material problems

 Encourages improved process and product
quality
Tools of TQM
 Tools for Generating Ideas
Check sheets
Scatter diagrams
Cause-and-effect diagrams

 Tools to Organize the Data
Pareto charts
Flowcharts

 Tools for Identifying Problems
Histogram
Statistical process control chart
Seven Tools of TQM
•

Flowchart (Process Diagram): A chart that describes the steps in a
process

Figure 6.6
Seven Tools of TQM
•

Check Sheet: An organized method of recording data

Defect

1

2

A
B
C

///
//
/

/
/
//

3

Hour
4
5

/

/
/

/

6

7

8

/

///
//
//

/
///
////

Figure 6.6
Seven Tools of TQM
Scatter Diagram: A graph of the value of one variable vs.
another variable

Productivity

•

Absenteeism
Figure 6.6
Seven Tools of TQM
•

Cause-and-Effect Diagram: A tool that identifies process
elements (causes) that might effect an outcome

Cause

Materials

Methods
Effect

Manpower

Machinery
Figure 6.6
Quality helps determine a firms
success in no. of ways...
 Customer loyalty
 Strong brand reputation for quality
 Retailers want to stock the product
 Product is perceived as better value for money

 Attracting and retaining good staff
Conclusion
In terms of quality Global growth can be both daunting
and rewarding.
And
Firms have to work hard to maintain and improve their
reputation for quality, which can be easily damaged by
a news story...
Thank You

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Operation management project

  • 1. Importance of Quality in global Business EMBA 2013-15 SAAKSHI MEHTA 13059 AVI PIPADA 13011 ZAIN SHAIKH 13086 kHUSHBOO JAIN 13091 YUSUF SHAIKH 13043
  • 2. Importance of Quality  In a time when companies are focused on getting more for less, it’s time to remember your Ps and Qs—“P” is for product, and “Q” is for quality.  If you aren’t certain that everything possible is being done to ensure the quality of your products overseas and at home, your brand is at risk.  So are your profits.
  • 3. Quality and Strategy  Managing quality supports differentiation, low cost, and response strategies  Quality helps firms increase sales and reduce costs  Building a quality organization is a demanding task
  • 4. Two Ways Quality Improves Profitability Sales Gains via  Improved response  Flexible pricing  Improved reputation Improved Quality Increased Profits Reduced Costs via  Increased productivity  Lower rework and scrap costs  Lower warranty costs Figure 6.1
  • 5. Defining Quality The totality of features and characteristics of a product or service that bears on its ability to satisfy stated or implied needs " If an automobile company finds a defect in one of their cars and makes a product recall, customer reliability and therefore production will decrease because trust will be lost in the car's quality.
  • 6. Implications of Quality 1. Company reputation  Perception of new products  Employment practices  Supplier relations 2. Product liability  Reduce risk 3. Global implications  Improved ability to compete
  • 7. Key Dimensions of Quality  Performance  Durability  Features  Serviceability  Reliability  Aesthetics  Conformance  Perceived quality  Value
  • 8. Problems of Global Business  The Tylenol crisis in the early 1980s  Today’s far-flung manufacturing facilities  Ever-present threat of terrorism  Leaders address these obstacles by striving to create transparent companies
  • 9. Costs of Quality Total Cost Total Cost External Failure Internal Failure Prevention Appraisal Quality Improvement
  • 10. TQM Encompasses entire organization, from supplier to customer Stresses a commitment by management to have a continuing, companywide drive toward excellence in all aspects of products and services that are important to the customer
  • 11. Seven Concepts of TQM  Continuous improvement  Six Sigma  Employee empowerment  Benchmarking  Just-in-time (JIT)  Taguchi concepts  Knowledge of TQM tools
  • 12. Just-in-Time (JIT) Relationship to quality:  JIT cuts the cost of quality  JIT improves quality  Better quality means less inventory and better, easier-to-employ JIT system
  • 13. Just-in-Time (JIT)  ‘Pull’ system of production scheduling including supply management  Production only when signaled  Allows reduced inventory levels  Inventory costs money and hides process and material problems  Encourages improved process and product quality
  • 14. Tools of TQM  Tools for Generating Ideas Check sheets Scatter diagrams Cause-and-effect diagrams  Tools to Organize the Data Pareto charts Flowcharts  Tools for Identifying Problems Histogram Statistical process control chart
  • 15. Seven Tools of TQM • Flowchart (Process Diagram): A chart that describes the steps in a process Figure 6.6
  • 16. Seven Tools of TQM • Check Sheet: An organized method of recording data Defect 1 2 A B C /// // / / / // 3 Hour 4 5 / / / / 6 7 8 / /// // // / /// //// Figure 6.6
  • 17. Seven Tools of TQM Scatter Diagram: A graph of the value of one variable vs. another variable Productivity • Absenteeism Figure 6.6
  • 18. Seven Tools of TQM • Cause-and-Effect Diagram: A tool that identifies process elements (causes) that might effect an outcome Cause Materials Methods Effect Manpower Machinery Figure 6.6
  • 19. Quality helps determine a firms success in no. of ways...  Customer loyalty  Strong brand reputation for quality  Retailers want to stock the product  Product is perceived as better value for money  Attracting and retaining good staff
  • 20. Conclusion In terms of quality Global growth can be both daunting and rewarding. And Firms have to work hard to maintain and improve their reputation for quality, which can be easily damaged by a news story...