1. JUF.org 3.0
10/06/2011

2. Project Goals
• Simplified homepage with clearer focus
and prominent calls to action
• Streamlined navigation
• Improved process for updating homepage
content
• More flexibility for unique microsite design
while maintaining overall JUF brand
• my.juf.org

3. JUF Homepage
Current
Proposed

4. JUF Microsite
Current
Proposed

5. JUF News

6. Social

7. Digital Communications Mix
2004
Website
E-mail

8. Digital Communications Mix
2011
Multiple Websites
~50 E-mail Lists
Social Media
Neodigm
(JUF.org, JUFNews.org, YLDChicago.org, OyChicago.com,
WOFIChicago.org, ChicagoRabbis.org, easylearngenetics.net)

9. Multimedia

10. Photos

11. Web Applications

12. Emails
• Newsletters
• Standalones
– If there is a print component, start with Design
Dept.
– Otherwise, start with Web Team
• Acknowledgement cards
• Post-event follow-ups (thank
you, photos, video)

13. Mobile

14. Next steps
• Review analytics, user feedback, and user
testing for navigation
• Microsite redesign
• Updates to confirmation emails, incl. social
media links and “Add to Outlook”
• Facebook, Twitter and YouTube channel
design
• Mobile app for iPhone and Android
• my.JUF.org

15. Contact
• Stefanie: To get the word out about your
program or initiative on
www.juf.org, www.jufnews.org, JUF News
Express, the screens downstairs, social
media or www.oychicago.com.
• Avi: New website
content, functionality, online registration
forms, emails

17. Questions?

18. May 8, 1999

19. May 8, 1999

20. May 2007

21. Feb. 2008

22. Feb. 2009

23. Backup

24. Strategic objectives of the
JUF/JF website
1.
Advance JUF brand recognition and enhance the image of JUF
in the community.
2.
Promote the JUF Campaign and encourage new and/or
increased giving.
3.
Provide a means of increased interactions between key
audiences and JUF, including volunteerism for the Federation
and all of its affiliate and beneficiary agencies.
4.
Provide easy access to information for Chicago-area Jewish
families and individuals who might be in need of service, or are
searching for opportunities to participate, including Jewish
learning.
5.
Provide a centralized place for up-to-date local, national and
international Jewish news, action alerts, and Jewish
information.

25. Ektron 8.02

26. Ektron 8.02

27. Ektron 8.02

28. Emails
Cumulative E-mail Messages Sent
3,000,000
2,500,000
2,000,000
2008
1,500,000
2009
2010
2011
1,000,000
500,000
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec