1. Send Mass SMS Messages Using
Text Messaging Gateway and
Shortcodes

2. Send Mass SMS Messages Using Text Messaging Gateway and
Shortcodes
Companies offering mass text messaging and SMS services have
been mushrooming across the world because of the rising trend of
business communication through text messages and SMS. Several
businesses are resorting to this form of communication because it is a
cost-effective way of reaching out to the desired audience through
personalised messages, and also connecting with the staff and
suppliers.
The process of sending mass SMS and text messages has two major
requirements- SMS shortcodes and text messaging gateway. SMS
messages can be sent to the customers, employees and suppliers in
large quantities by establishing a text messaging gateway and SMS
shortcodes.
SMS shortcodes are the special telephone numbers that have 4-5
digits and are mostly used for commercial purpose. The business-
related SMS messages are sent through these shortcodes, which are
easy to read and remember.

3. Send Mass SMS Messages Using Text Messaging Gateway and
Shortcodes
They give identity to the business and are used for call to action
purpose. The SMS shortcodes play an inevitable role in the sales and
marketing strategies of most of the businesses. Each service provider
has a distinct shortcode and they sign a mutual agreement to prevent
overlapping of the shortcodes.
Discussed below are the advantages of having SMS shortcodes for
sending mass SMS messages:
Help you to stay in touch with your clients, staff and associates.
Supports strong business relationship of companies with their
customers.
A cost-effective way of catching the attention of the target audience.
No constraints of time and distance for sending messages through
shortcodes.
Facilitates viral marketing.
Immediate call-to-action.

4. Send Mass SMS Messages Using Text Messaging Gateway and
Shortcodes
Text messaging gateway not only allows sending mass SMS messages
from mobile phones, but also from the computer or PC. This device
facilitates SMS transit by connecting with the communication protocols
of the SMS centres of different telecom companies and interconnecting
them for exchange of text messages.
It is important to choose the right text messaging gateway provider in
order to facilitate SMS traffic between businesses and mobile
subscribers. The text messaging gateway provider can be categorised
as aggregators and SS7 providers. The aggregator service providers
are based on multiple agreements with different mobile carriers to
facilitate two-way SMS traffic in and out of the

5. Send Mass SMS Messages Using Text Messaging Gateway and
Shortcodes
operator’s SMSC. The text messaging gateway provider with SS7
connectivity allows routing of SMS messages directly through SS7
protocol. It gives the provider total control and visibility of the entire
process of SMS routing. This type of SMS gateway provider allows
sending text messages directly to and from recipients, without going
through the SMS centres of other mobile operators, which leads to
prevention of delays and message losses. Most of the businesses
prefer using the model with SS7 connectivity as it ensures high
performance and accurate results.
Discussed below are the advantages of using text messaging gateway
for the mass text messaging services:
 Easy adaptability to different service providers.
 Least cost routing.
 Sender personalisation.
 Allows contact and address book management.

6. Send Mass SMS Messages Using Text Messaging Gateway and
Shortcodes
 Provides history of SMS delivery.
 Necessary for sending time-bound, mission-critical messages.
 Ensures fast delivery of text messages.
 Messages can be imported from a datasheet or created and inserted into a
database.
 Supports Easy two-way SMS integration.
 Allow prioritisation of messages.

7. Send Mass SMS Messages Using Text Messaging Gateway and
Shortcodes
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