Agency brief in English.

1. company brief

2. about us
Founded in Argentina, 2001.
➡
+ 95 Employees.
➡
Three production units (Buenos Aires / México DF / Tandil).
➡
Commercial operations in Argentina, Mexico, Spain, Colombia, USA,
➡
Guatemala, Honduras, Chile, El Salvador, Bolivia, Paraguay, Uruguay,
Tanzania, RDC, Senegal and Switzerland.
Our services are aimed towards offering Integral Consulting Solutions,
➡
Interactive Communications, eBusiness and Emerging Technologies.

3. our strategical services
Concept
Digital Marketing Strategies
We believe that the best way to put our
Consulting Services
services to good use is to operate them
in a complementary manner. In this
PR 2.0
SEO
section we detail the scope of each
area, and although each area can be
SMM
SEM
hired independently, our goal is to
generate an organic supply of services
and tools, tailor-made to suit our
Buzz Monitoring
customers’ needs.
Analysis & Metrics

4. our strategical services
Buzz Monitoring
Monitoring of social media and editorial content. This service is oriented towards detecting
brand awareness and main topics that concern brand and product online presence. Through
recollection and analysis of massive amonts of data, we identify both opportunities and threats,
suggesting action strategies for each case.
Social Media Marketing & Optimization (SMM)
Brand and product active inclusion and participation in social media environments through
relevant content related to identity, positioning and personality, capturing and motivating
influencers and binding relationships.
Optimization of preexisting organic contents in 2.0 platforms.

5. our strategical services
PR 2.0
Reinforcement of a possitive online presence. Detection and selection of influencers, generation of
channels of online presence, content formatting to achieve relevance and possitive feedback.
Reputation management, issue management.
Search Marketing Services (SEM & SEO)
Organic keyword placement in relation to URLs in search engines. Indexation through key
concepts, on-page and off-page factors optimization.
Planning, implementation, optimization and management of paid campaigns (pay per click).

6. our strategical services
Email Marketing Services
Opt-in email campaign generation. Design of conversion and client retention strategies.
Development, segmentation and optimization of subscribers databases with prior authorization
(opt-in). Content development and spread, tracking and campaign reporting.
Digital Marketing Strategies
Marketing strategies for digital media. Generation and distribution of viral and promotional
content in interactive milieus geared towards communicating with target audience.

7. our creative services
Our creative services aim
Concept Development
towards building innovative
and relevant concepts
related to each brand’s
potential and the means Information Architecture
UI & Visual Design
available to accomplish their
implementation. We cultivate
Usability Testing
fresh ideas, but not for the
sake of “creativity” itself: our
creative output must always
generate results.
Content Development & Mangement

8. our creative services
Concept Development
Cualitative research and requirements’ analysis. Data model, communicational model and functional
business model.
User Interface & Visual Design
Analysis of user needs, experience and abilities, and also of system consistency. Definition of user-
system styles of interaction and of search patterns. Static and dynamic content-visualization
modelling. Best practices and development guidelines. Interface prototyping. Evaluation against
usability specifications.
Information Architecture
Analysis of structural and semantic components. Mapping, hierarchization and content inventory.
Controlled vocabulary. Blueprints. Prototypes and style guides.

9. our creative services
Usability Testing
Profiling and tester selection. User-environment empathy. Task selection and test design. Result
analysis. Evaluation and optimization of UI according to testing results.
Content Development & Management
Search-results relevance parametrization. Content structure and identification of keywords meant
for search engines and social networks. Content spreading strategies through hyperlinking,
replication and social media channels.

10. our development & technology services
Consulting Services
Our development & technology services
area is in charge of the design,
Project Management
Quality Assurance
development, customization and
integration of diverse tech solutions applied Application
Development
to our clients’ business models.
& Integration
Furthermore, this area focuses on research,
development and standardization of tools
and technologies developed inhouse. Emerging Technologies
Managed Hosting

11. our development & technology services
Application Development & Integration
Our development & technology services area builds organic solutions such as Web Applications,
Web Services, Rich Internet Applications, Content Management, e-learming, Single Sign-On,
created with an assortment of technologies, such as:
Operating Systems
Microsoft Windows; Unix (Sun Solaris, HP-UX, IBM AIX); Linux (Red Hat Advanced Server, Novell SuSE, Ubuntu
among other distributions).
Programming Languages
Java J2EE; C/C++; .NET (ASP.NET, C#, WinForms, ADO.NET, Enterprise Services, etc.); Scripting Languages
(Javascript, VBScript, PHP, Perl, Python, etc.); Web Services; RIAs; Adobe FLEX, Ajax.
Relational Database Management Systems (RDBMS)
Oracle; PostgreSQL, Microsoft SQL Server; IBM UDB, IBM DB2; IBM Informix; Sybase; MySQL.
Integrated Development Environments
Microsoft Visual Studio .NET; Borland JBuilder; Oracle Development Suite; Eclipse; SAP NetWeaver; IntelliJ IDEA;
BEA WebLogic Workshop; IBM Rational Software Architect

12. our development & technology services
Consulting Services
Applying exploration and documentation methodologies, our Consulting Services build the
project vision and strategy, making sure sure that we deeply understand the process and its
contextual relationships with all parts involved.
Quality Assurance (QA)
We arrive to predictable results through our commitment to assure the quality of our
deliverables, through QA practices like case and intrusion testing, test-driven development
(TDD) and security audits.

13. our development & technology services
Managed Hosting
Our managed services are hosted in world-class data centers. They offer full availability and
support for websites and web applications.
Emerging Technologies
We integrate with applications and emerging protocols such as (mobile devices, smartphones,
Bluetooth, iTV).

14. our framework
All three of Avatar’s areas are conceived to establish an intertwined flow of inputs and outputs
which each other, which allows for the development of high quality products and services. Each
area will exercise its creative force and expertise and work together to achieve an organic result.

15. main clients

16. main clients
Disney / Camp Rock

17. main clients
Disney / High School Musical

18. main clients
Coca-Cola Coca-Cola Light

19. main clients
MetLife - MetAFJP Banco de la Nación Argentina - Portal Financiero

20. main clients
Adidas

21. main clients
Peugeot
Minicooper

22. main clients
Whirlpool Latinamerica

23. main clients
Mastercard

24. contact information