Google Plus for publishers
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What is Google Plus and how can Google+ help publishers to reach their audiences online?
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Google Plus for publishers
- 1. Google+ for publishers Arne van Elk RNW Business Intelligence December 2013
- 2. Google+ for publishers ⢠⢠⢠⢠⢠What is Google+ ? Impact on search results? Authorship & author rank Google+ Brand Pages Rel=publisher
- 3. What is Google+ ? itâs like ⌠but different.
- 4. Web pages can be shared within circles or receive a +1
- 5. But what is Google+ exactly? A social layer across Googleâs services
- 6. Google+ is also an identity platform directly connected to Google search Mapping a web of people & organizations
- 7. Googleâs Goal of Google+ ⌠Generate data that can be used to improve search results
- 8. Impact on search results? 1. Personalization 2. Google+ posts in search results 3. Shared links are âfollowâ: they let pagerank flow
- 9. Google+ impact on personalized results personalized depersonalized
- 10. Google+ impact on personalized results personalized This result is on no. 1 because an influental person I follow on Google+ has shared the link
- 11. Google+ local page impact on search results (and I wasnât even looking for them) This result probably is no. 1 because they have a Google+ local page
- 12. Google+ Posts in search results
- 13. Can Google+ Impact NonPersonalized Rankings of Content Created Off Platform? itâs complicated âŚ
- 14. Can Google+ Impact Non-Personalized Rankings of Content Created Off Platform? ⢠Currently +1âs are not used as ranking signal ⢠But, when a link to a page is shared on Google+, this creates a âfollowedâ link that can pass pagerank
- 15. Shared links are âfollowâ
- 16. Authorship ⢠Verification of the author of an article by linking a personal Google+ page to the article page using rel=âauthorâ Result is: ⢠Increased visibility/CTR in SERPs ⢠Possible protection against being outranked in Google Search by those who scrape your content and republish it on their own sites.
- 17. What are you looking at?
- 19. Does it work? Depends on the type of search âŚ
- 20. Not just any author of course it helps when you actively use Google+
- 21. Even more info when you click on the authorâs name
- 22. Authorship may help to get in Googleâs In-depth-articles - feature
- 23. Authorship is NOT a ranking factor! The concept of author rank has not taken off (yet)
- 24. Authorrank challenges How does Google know fore sure ⌠⢠⢠⢠⢠if certain words on a page refer to a human being if that human being is the author of a given page what authority this author has, on which topics which author is more authoritative than others (on a given subject) ⢠when things change (because of career changes, retirement etc.) When AUTHORSHIP adoption is low, AUTHORRANK does not reflect âthe real worldâ
- 26. Google+ Brand Pages: different flavors
- 27. Advantages of a Google+ Brand Page ⢠Taking up more space in SERP for a branded search ⢠Creating new touch points for people to engage with your content ⢠Quick indexation of new pages ⢠Verifying brand identity with rel=âpublisherâ ⢠Getting in the âsuggested usersâ list ⢠+Post Ads: Google+ Content in Ads on Google Display Network
- 28. In other words: strenghtening your presence in Google In ways that will see a lot of development in the coming years
- 30. New advertising options coming up +Post Ads: Google+ Content in Ads on Google Display Network
- 31. Direct link to Google+ page in Ad
- 32. Rel = âpublisherâ ⢠Markup that verifies brand identity by linking a website to the corresponding Google+ Brand Page ⢠The Google+ page will be displayed in search results for a branded search (sometimes)
- 34. Disadvantages of a Google+ Brand Page ⢠Another beastâs mouth to fill ⢠Spreading your social media efforts too thin ⢠Is your audience on Google+?
- 35. Finally: do the test www.steadydemand.com/Google-Plus-Brand-Audit-Tool.php
Hinweis der Redaktion
- Google+ is a sociallayeracross Google search, Youtube, Gmail, Calendars, Android. Weâveprobablyallnoticedthisbynowď
- Theymayonly rank for long tail (veryspecific)searches, but Google Plus posts are indexedandcan rank bythemselves
- Your image in search snippetscouldimprove CTR which in turn canimprove ranking.
- But youneed (much) more thanjust the authorshipmarkup. See: Appearing in the "In-depth articles" featurehttps://support.google.com/webmasters/answer/3280182Note: the rel=publisher-markupcould have a role in signalingwhich brand logo shouldbeshown.
- The idea behind AuthorRank is that your reputation as a content creator will influence the ranking of search results. The Authorshipmarkupshouldidentifythose content creators, but the biggest problem with Authorship markup is adoption. Not everyone is participating. And Google is unable to use Authorship as a ranking signal if important authors aren't participating. So, there will be a change in tactics from Authorship markup to entity extraction as a way to identify experts and a pathway to using Authorship as a ranking signal. So you should build your authority, not concentrate on âauthorshipâ. See: http://www.blindfiveyearold.com/authorship-is-dead-long-live-authorship
- Problemsarisewhenthere are severalauthorswho co-publishedanarticle, andhowto monitor changingauthority (because of career changes, retirement, death)
- There are different sorts of pages
- This product is in beta for a limited set of AdWords advertisers. SEE: http://www.google.com/+/business/brands/ads.html People can join a Hangout On Air, add a comment, follow your brand or give a +1, right from an ad.
- 12 August 2013 â Googleâs recently introduced In-Depth Articles search feature includes a special role for rel=publisher (verified brand page) connections. If the web site hosting an article featured in the In-Depth results box has a verified Google+ brand page connection, Google will pull the brandâs logo from that page.
- Including a direct link to the Google Plus Brand Page. Note: NY Times donât have rel=publishermarkup in the headsection of their website, they must have usedanother way toverify (thatcanbedoneby email, or by Google ifitrecognizesyou as the administrator of the GWT account).