Almost all Internet users go through Google and other search engines to find what they are looking for on the web. This figures why search engine optimization or SEO is important. If you maintain a small business website, you would know how beneficial SEO is to your company. To make your website more search engine friendly, you may need help from SEO professionals.

1. How to Find the Right SEO Firm For Your Business
Almost all Internet users go through Google and other search engines to find
what they are looking for on the web. This figures why search engine
optimization or SEO is important. If you maintain a small business website, you
would know how beneficial SEO is to your company. To make your website more
search engine friendly, you may need help from SEO professionals.
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software
Development Sydney

2. But how can you choose the right SEO company? Choosing an SEO company is
just like choosing any other service provider. How can you choose for your
money’s value? Selecting the right SEO company to keep your website afloat is
not a tough task if you know where to look.
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software
Development Sydney

3. Below is a checklist to help you land the right SEO company for your business:
Check out their own website -
AN SEO firm should have their own website. If a web design freelancer has one, then an SEO
firm should afford to maintain its own website too. See if they have done a great job on their
own website. Does it tell you anything about them? What potential do they have? Their
expertise will be evident on their website.
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software
Development Sydney

4. Go through their portfolio
How long have they been in SEO world? Whom they have worked for? The SEO
company which you would be hiring should have relevant experience to handle
your website. Going through their portfolio and the projects that they have
worked on, will give you the clear picture, as to whether the company can
deliver on its promise.
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software
Development Sydney

5. Read case studies of their successful ventures
Do they provide detailed study of the projects they have taken up? A case study
will tell you exactly how they worked on a project, how they helped their client
reach the target, and how they contributed to their client’s success. Browse the
web and check out how their earlier clients fare on the search engines.
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software
Development Sydney

6. Check out their certifications as SEO professionals
Are they certified SEO experts? Are they associated with the respected authorities in the
SEO world? Have they been recognized by their peers in the business? A professional SEO
firm will be backed by various accreditations proving their expertise and experience in the
SEO field.
Read references/testimonials -
What do people say about the company? Are the testimonials on their website true? Check
out consumer forums or social networking sites for comments against the company. This can
help you make informed choices on what SEO company to select.
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software
Development Sydney

7. Packages and other marketing services they offer
What sort of service packages do they offer? Are these worth your money? Are their services
the latest in marketing and do they confirm with the latest industry standards? In this era of
Internet marketing, it is important that you hire someone who can meet all your SEO
requirements. You need to avail services that are worth your money.
Open lines of communication
Meet the company’s professionals and interact with them. Check out their SEO knowledge
and professionalism. Understand their working style, their approaches, they manner of
project management, and how they stay ahead of the search engine algorithms.
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software
Development Sydney

8. Determine your level of involvement
What happens next after you have sorted out your goals and the ways to achieve
them? Will the company function on its own, or will you need to monitor them
constantly? How much time will you need to get involved in the SEO process?
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software
Development Sydney

9. Check out the SEO staff
What kind of people would the company designate to work on your website? Do they adhere
to ethical SEO practices? Are they up-to-date with the latest technologies with regards to
SEO? If the company has a career or personnel section on its website, go through it and
know what kind of people are working for the firm.
Do not pre-judge any SEO firm by the look of their website or by word of mouth. Check out
their services, and determine how their services can meet your requirements and your
expectations. Use the checklist to make an informed decision.
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software
Development Sydney

10. Be reminded that search engines change their algorithms, so your SEO company will need
to update your website with these changes. You should also ask for periodic SEO audit and
tracking reports to monitor the SEO campaign. Don’t be afraid to ask questions.
SEO is something that requires time and patience. So, it is important to have achievable
goals and reasonable expectations.
www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software
Development Sydney