So you’re building a new product, eh? You’re all ready to hit the terminal and get coding? But how do you know what you’re building is something your users actually want to buy?
In this product development-themed presentation, we’ll go through a three-part process called The Hook that allows you to:
Target a specific customer-set.
Learn how to design a product that will solve their problem
Make the product a habitual part of your new users’ lives.
Based on Nir Eyal's (http://nirandfar.com) Hooked model.
WordPress Websites for Engineers: Elevate Your Brand
Lean Product Development - Building Something Your Users Want to Buy - WC Toronto 2013
1. Lean Product
Development
Building Something UsersWant
to Buy
Asking
the
Right
Ques.ons
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3. INTRODUCTION
As
a
WordPress
entrepreneur,
your
goal
is
to
build
amazing
things
that
will
make
the
world
a
beDer
place
or
change
people’s
lives,
and
hopefully,
that
means
they’ll
want
to
pay
you
for
the
experience.
There’s
a
way
to
analyze
customer
behavior
before
you
ever
write
a
line
of
code
to
make
sure
your
customers
want
what
you’re
building.
The
goal
of
this
talk
is
to
challenge
your
assump5ons.
We’ll
cover
a
four-‐part
process
developed
to
understand
why
people
use
soKware
products,
and
how
they
become
deeply
ingrained
in
people’s
lives.
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• Target a specific customer-set
• Design a product that will solve
their problem
• Become habit-forming
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• Target a specific customer-set
• Design a product that will solve
their problem
• Become habit-forming
A Repeatable Process
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10. STEP 1
What’s
the
Trigger?
STEP 2
What
Ac.on
is
required?
STEP 3
How
does
the
product
Reward?
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STEP 4
What’s
the
Commitment
or
Investment?
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11. Hooked Process
STEP 1
What’s
the
Trigger?
STEP 2
What
Ac.on
is
required?
STEP 3
How
does
the
product
Reward?
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STEP 4
What’s
the
Commitment
or
Investment?
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A d d i c t i o n s v s . H a b i t s
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External or Internal
Step One:The Trigger
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•The Tribe
•The Hunt
•Sex
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Step Two:The Action
Interacting with the Product
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Motivation and Ability
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Step Three: Commitment
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Step Four:Variable Rewards
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Step Four:Variable Rewards
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•The Tribe
•The Hunt
•Sex
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Interviewing Customers
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The Audience: Who Are they?
• 30-50 Potential Customers
• 8-10 Questions
• A Spreadsheet
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External or Internal
Step One:The Trigger
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Trigger Questions
• When would you use this?
• How does this solve a problem
for you?
• Are there times you wish you
had something that solved this
problem?
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Step Two:The Action
Interacting with the Product
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Action Questions
• How hard was it to use the
product for the first time?
• Did you have to search on
Google for anything before
it worked?
• Did the product do what you
expected it to?
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Step Three: Commitment
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Commitment Questions
• Would you recommend this
to your friends?
• What was the part you hated
the most about the product?
• If this product were free
would you use it?Would you
pay $10 per month for it?
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Step Four:Variable Rewards
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Step Four:Variable Rewards
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Variable Reward Questions
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Variable Reward Questions
•What did you expect from
using the product?
•How did the product live up to
your expectations?
•When you had finished, did
you achieve what you
intended to?
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