Mark Hammer, Vice President of Marketing at Compass Learning (www.compasslearning.com), explains how the Austin-based company evolved into a distinct brand by focusing on customer needs. The presentation shares his insights and offers recommendations for maximizing brand evolution through contemporary marketing strategies including competitive differentiation with today’s budgetary constraints; moving from product to solutions-based messaging; and how optimizing customer dialogue can turn into a value-add. Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.

1. From Tadpole to Frog: Evolving Into a Brand with Legs Mark Hammer, VP Marketing

3. Development of a Tadpole

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22. Proposed CompassLearning Site

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28. A New Campaign: External

33. Thanks . Mark Hammer VP Marketing CompassLearning [email_address] 512-492-6147