At the Austin AMA Marketing Jam '09, Annie Williams and Jim Hitch of Emma Email Marketing (www.myemma.com) addressed how to maximize the use of email marketing in conjunction with your social media efforts. Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.

1. Social media and email marketing are friends –
and not just on Facebook.
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2. Social Media What is that?
Media.
• Any website designed to allow multiple users to
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publish content themselves.
– Online Networks (personal & professional)
– Microblogging (like Twitter)
– Blogging
– Video Sharing
– Wikis
– Photo sharing
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3. My mom just friend requested me on
Facebook. There must be something *big*
going on here.
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4. Oh, it’s big.
• If Facebook was a country it would be the 6th most
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populous country in the world
• Facebook grows by 600,000 users per day
• There are 1MM custom social networks using the
NING platform
• Technorati tracks 112MM blogs
• More searches are done through You Tube than
through Yahoo
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5. I’ve never tweeted. And, coincidentally, I still use
a Commodore 64. Is that bad?
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6. You re not alone.
You’re not alone.
•According to a study conducted by the Harris Poll,
51% of Americans do not use Twitter or have a
MySpace or Facebook account.
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•Only 5% of Americans are currently using Twitter
Only
•60% of Twitter users drop off after the first month
•From 1982-1993, 17 million C64s were sold
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7. I went to a panel where they said social media is
killing email. It’s dead. Dead. Dead. Dead.
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8. More than 90% of Internet users between
18 and 72 said they send and receive
email, making it the top online activity
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just ahead of search engines, according to
the non-profit research group.
source: Pew Internet Research 2009
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9. 67% of consumers believe that e-mail is “a great way for
companies to stay i t
i t t in touch…”h”
source: Ipsos/Habeas & PEW Internet, 2007
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10. …………………………………………………………………….presented by

11. How are companies using…
Email Social Media
•Brand awareness •Brand awareness
•Sales •Sales
•Loyalty •Loyalty
•Learn more about customers
Learn •Learn more about customers
Learn
•Engagement •Engagement
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12. I get it. I should be sending relevant, targeted
email messages to my subscribers *and* creating
an online community for my brand using social
media outlets.
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15. Let’s take a look at some companies who are trying
some cool things.
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19. Marketing is a team sport. Like cricket.
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30. What about tracking?
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31. Email is the currency for all accounts
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35. Social media and email marketing are friends –
and not just on Facebook.
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