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Question 4: How Did You Use
   Media Technologies in the
        Construction and
Research, Planning and Evaluation
             Stages?
           Austen Nuttall
Research
Unsigned.com
  http://www.unsigned.com/browse_artists
    To research unsigned local, British artists and bands, I used
“Unsigned.com”. The advantage of using “Unsigned.com” is that it
   has a simple layout and interface. This allowed me to quickly
research artists and bands by choosing specific search terms in the
    advance search, this allowed me to specifically find similar
           musicians as I could pick the genre of music.
Facebook Group
I picked Brian Korteling’s “Information” due to
   the use of a catchy, memorable chorus.

I submitted my choice on my group’s Facebook
  page. Facebook has helped in choosing our
  track as it allowed my group to communicate
  easily and quickly. Another benefit is that we
  could discuss ideas and concepts throughout
  the course as I could access the website
  through my mobile phone or IPod touch.
While researching other potential unsigned British
 artists, I was also researching real media texts for
 inspiration and ideas by using Youtube and Google as
 they have a massive database of information. A specific
 example of research was “Russell Howard’s Good
 News” opening title sequence. I enjoyed the animation
 and it inspired my group to create something similar.

  To start the video, please click/double click the black
  screen on the next slide, or use the hyperlink.
Planning
Facebook has also helped in planning. I created
  a questionnaire to find out the potential
  target audience for our chosen track. By
  planning and researching which audience
  demographic enjoys our track, I can
  implement and consider my findings when
  constructing my music video.
Photographs
Instead of using a scanner to digitally upload my
  work onto a computer, I chose to take a
  photograph with my Canon 600D. I chose this
  option as then there wouldn’t be any waiting
  times to use the scanner or any clipping
  issues.

On top of this, I’d have a digital copy no matter
 where I go as I take my camera and SD cards
 everywhere.
Construction

                  1) Filming

2) Editing: Adobe Premiere Pro CS4 + Photoshop
Filming
To film my group used my Canon 600D digital camera.
   I've previously used this camera for my A.S.
   Media, Thriller Opening. The reason behind using my
   Canon was due to the fact it can record in full 1080 HD.

Sam chose not to rent a camera from the school for his own
  use encase he was 'out and about‘ at location or saw
  anything of interest, meaning he would of been able to
  capture footage without me if he did. He did
  however, film me with my camera. I filmed when I could
  since he didn’t want to appear in the production.
My 600D only records in (dot) .MOV files. Due to
 software limitations in Adobe Premiere Pro
 CS4 at school, the .MOV plug-in
 isn't allowed to be installed from my camera.
 Meaning I needed to convert our footage from
 .MOV to (dot) .MP4 so the files would become
 readable.
I spent many hours converting our footage to a
   correct file format. I tried many different
   programs, such as Zamzar, MOV to MP4 and even
   Windows Movie Maker.
 This process involved me coming into
 school, testing if a converted file would work and
 if not, start the process all over again. I could of
 tested on my computer, however I was unsure if
 the school version had limitations unlike my own
 software.
The disadvantage of converting stock footage is
  that the quality dramatically decreased. I was
  aware and sanitised with this, as then my
  group would have something to edit in Adobe
  Premiere Pro CS4 and more importantly, be
  able to show arrangement of mise-en-scene. If
  the footage wasn’t converted, my group
  wouldn't of been able to edit anything at all.
Memory sticks and Email
I used memory sticks to carry footage and jpgs
   from home to school and vice versa. This
   allowed quick and easy file transfer.

I also emailed myself any digital files from my
   print productions, as I would have a digital
   backup copy if my memory stick became
   corrupted.
Editing: Adobe Premiere Pro CS4
Adobe Premiere Pro CS4

To edit my music video, I used Adobe Premiere Pro
  CS4. I’ve used Sony Vegas before, but not
  Premiere. With the selection of tools given, I was
  able to adjust brightness and contrast, adding
  filters, overlaying, cropping, volume of the media
  bar, toggle track output and editing of ambient
  lighting by applying effects such as an Omni-
  Directional Light as well as other transitions and
  effects.
An Omni-Directional Light is a non ambient light
  source, with an effect that adjusts how much light
  is within an area. Anything outside of the
  selection, is dimmed. There are other types of
  effects for lighting, for example a Spotlight.
  However, the Omni-Directional Light was used as
  it gives off a false impression that the artist was
  recorded professionally in a studio.
Without the vast number of effects available
 from Premiere, I feel that my music video
 wouldn’t be a professional production. The
 high contrast black and white, fade in and outs
 and also lighting effects have strengthen the
 overall outcome of my music video production
 to an industry standard.

Other tools used such as the Razor and Copy
  Selection enabled me to efficiently copy and
  cut parts of the music video together.
Editing: Photoshop
Print Productions
To create my digipak and magazine advert I used
  two programs: Photoshop and GIMP. I used
  Photoshop while at school and GIMP at home.
  By using two programs, I was able to make the
  most of their best features, such as the
  Section, Merge and Create New Layer
  from Viable as well as the overall interface and
  photo effects.
By using a mixture of tools: such as the Section,
  Merge and Create New Layer from Viable, they’ve
  helped to create my final outcomes.

The two most recognizable tools used in my
  productions is an Artistic Effect and the use of the
  Fill tool. The Fill tool allowed me to fill in blocks of
  colour quickly, whereas the selection of Artistic
  Effects allowed me to change the appearance of a
  layer in a mixture of different ways.

I choose the Palette Knife effect which gives the
   impression of a pop-art appearance and feel. A
   before and after comparison is on the next slide.
Palette Knife Effect

Before:              After:
Evaluation
• I will complete this section after I have done
  the evaluation questions 1 – 4 as then it will
  be easier to complete.

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Question 4

  • 1. Question 4: How Did You Use Media Technologies in the Construction and Research, Planning and Evaluation Stages? Austen Nuttall
  • 3. Unsigned.com http://www.unsigned.com/browse_artists To research unsigned local, British artists and bands, I used “Unsigned.com”. The advantage of using “Unsigned.com” is that it has a simple layout and interface. This allowed me to quickly research artists and bands by choosing specific search terms in the advance search, this allowed me to specifically find similar musicians as I could pick the genre of music.
  • 4. Facebook Group I picked Brian Korteling’s “Information” due to the use of a catchy, memorable chorus. I submitted my choice on my group’s Facebook page. Facebook has helped in choosing our track as it allowed my group to communicate easily and quickly. Another benefit is that we could discuss ideas and concepts throughout the course as I could access the website through my mobile phone or IPod touch.
  • 5.
  • 6. While researching other potential unsigned British artists, I was also researching real media texts for inspiration and ideas by using Youtube and Google as they have a massive database of information. A specific example of research was “Russell Howard’s Good News” opening title sequence. I enjoyed the animation and it inspired my group to create something similar. To start the video, please click/double click the black screen on the next slide, or use the hyperlink.
  • 7.
  • 9. Facebook has also helped in planning. I created a questionnaire to find out the potential target audience for our chosen track. By planning and researching which audience demographic enjoys our track, I can implement and consider my findings when constructing my music video.
  • 10.
  • 11. Photographs Instead of using a scanner to digitally upload my work onto a computer, I chose to take a photograph with my Canon 600D. I chose this option as then there wouldn’t be any waiting times to use the scanner or any clipping issues. On top of this, I’d have a digital copy no matter where I go as I take my camera and SD cards everywhere.
  • 12. Construction 1) Filming 2) Editing: Adobe Premiere Pro CS4 + Photoshop
  • 14. To film my group used my Canon 600D digital camera. I've previously used this camera for my A.S. Media, Thriller Opening. The reason behind using my Canon was due to the fact it can record in full 1080 HD. Sam chose not to rent a camera from the school for his own use encase he was 'out and about‘ at location or saw anything of interest, meaning he would of been able to capture footage without me if he did. He did however, film me with my camera. I filmed when I could since he didn’t want to appear in the production.
  • 15. My 600D only records in (dot) .MOV files. Due to software limitations in Adobe Premiere Pro CS4 at school, the .MOV plug-in isn't allowed to be installed from my camera. Meaning I needed to convert our footage from .MOV to (dot) .MP4 so the files would become readable.
  • 16. I spent many hours converting our footage to a correct file format. I tried many different programs, such as Zamzar, MOV to MP4 and even Windows Movie Maker. This process involved me coming into school, testing if a converted file would work and if not, start the process all over again. I could of tested on my computer, however I was unsure if the school version had limitations unlike my own software.
  • 17. The disadvantage of converting stock footage is that the quality dramatically decreased. I was aware and sanitised with this, as then my group would have something to edit in Adobe Premiere Pro CS4 and more importantly, be able to show arrangement of mise-en-scene. If the footage wasn’t converted, my group wouldn't of been able to edit anything at all.
  • 18. Memory sticks and Email I used memory sticks to carry footage and jpgs from home to school and vice versa. This allowed quick and easy file transfer. I also emailed myself any digital files from my print productions, as I would have a digital backup copy if my memory stick became corrupted.
  • 20. Adobe Premiere Pro CS4 To edit my music video, I used Adobe Premiere Pro CS4. I’ve used Sony Vegas before, but not Premiere. With the selection of tools given, I was able to adjust brightness and contrast, adding filters, overlaying, cropping, volume of the media bar, toggle track output and editing of ambient lighting by applying effects such as an Omni- Directional Light as well as other transitions and effects.
  • 21. An Omni-Directional Light is a non ambient light source, with an effect that adjusts how much light is within an area. Anything outside of the selection, is dimmed. There are other types of effects for lighting, for example a Spotlight. However, the Omni-Directional Light was used as it gives off a false impression that the artist was recorded professionally in a studio.
  • 22.
  • 23. Without the vast number of effects available from Premiere, I feel that my music video wouldn’t be a professional production. The high contrast black and white, fade in and outs and also lighting effects have strengthen the overall outcome of my music video production to an industry standard. Other tools used such as the Razor and Copy Selection enabled me to efficiently copy and cut parts of the music video together.
  • 25. Print Productions To create my digipak and magazine advert I used two programs: Photoshop and GIMP. I used Photoshop while at school and GIMP at home. By using two programs, I was able to make the most of their best features, such as the Section, Merge and Create New Layer from Viable as well as the overall interface and photo effects.
  • 26. By using a mixture of tools: such as the Section, Merge and Create New Layer from Viable, they’ve helped to create my final outcomes. The two most recognizable tools used in my productions is an Artistic Effect and the use of the Fill tool. The Fill tool allowed me to fill in blocks of colour quickly, whereas the selection of Artistic Effects allowed me to change the appearance of a layer in a mixture of different ways. I choose the Palette Knife effect which gives the impression of a pop-art appearance and feel. A before and after comparison is on the next slide.
  • 28. Evaluation • I will complete this section after I have done the evaluation questions 1 – 4 as then it will be easier to complete.