reiwa.com Manager Charlie Gunningham's presentation on using social media in business, to the Annual IPWEA Conference. 11th March 2011.

2. STOP PRESS! Youtube, Twitter & Facebook are merging to create the ultimate idiotic time wasting web site…

5. Incredible… but true - 21 yrs since Internet - 17 yrs - Amazon.com, eBay- 13 yrs - Google- 6 yrs - Youtube- 5 yrs - Facebook/Twitter

6. Incredible… but true - 75% Biz don’t social media- 86% don’t email market- 30% don’t update web site!

7. Top Categories for Internet use1. Social Networking 209m visits 13% 2. Search Engines 180m 11%3. Portals 72m 5%4. Email 58m 4%5. Banking 54m 4%Source: Hitwise Australia, week of Feb 6th 2011

8. SOCIAL MEDIA … free web sites that are filled with info from the users of the sitesBlogging, Facebook, Twitter, LinkedIn, Youtube, FourSquare, Slideshare, Wikipedia, Flickr …

9. “Markets are conversations” conversations among humans sound human natural, uncontrived, honest public switch quickly tell us something! (then we might speak to you) business is only part of our lives, it’s all of yours Do you think they might talk about roads, speeds around their schools? traffic? The Cluetrain Manifesto: The End of Business as Usual by Locke, Levine, Searls, Weinberger Pub 1999 : read it for free at www.cluetrain.com

10. SOCIAL MEDIA + Biz = 1. Know you exist2. Get to know/trust3. Give you business4. Refer you to others √ √

11. SOCIAL MEDIA + Biz = THINK NETWORKING

12. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*

14. How can you use BLOGS?- advice?- latest news?- inform?- educate?- ask questions?www.reiwaviews.com.au

16. Linda Davis, real estate selling agent, Ledyard, CT

18. Linda Davis, Ledyard, CTMY GOAL - top sales person* concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships Don’t be “that guy” that abuses it!

19. Post your own FACEBOOK Ads (PPC) 27mn+ views ($4000)

20. FACEBOOK Policy Addictive Time Wasting Haven’t got time! You need a policy, and stick to it Have a reason, WIIFT, part of marketing

21. How can you use Facebook?- local vibrant informative pagewhat’s going on, local news, advice, post on other people’s posts, share, post videos, photos, articles, things you are doing, e.g. facebook.com/reiwa

22. TWITTER 150,000+ in WA ‘micro-blogging’ best search engine? Shortened links Send out blogs, FB links

24. How can you use TWITTER? Find local biz/ppl Join in Pass on (‘retweet’) Search + find Use TWEETDECK! e.g. twitter.com/reiwa

25. Upload movies to Second largest search engine Own TV channel!

26. How could you use Make interesting 2 min videos Get a tripod! Get a YT web site Pass it on

27. Facebook for grown ups? Professionals Online CV

28. How could you use Start a Group Search local biz/ppl Reach out, link, find Advise and connect

29. Foursquare(iPhone App) > www.foursquare.com

31. How could you use Add your organisation And others as you travel Leave tips (reviews) Twitter on the move??

32. ” “ Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them ”

33. It’s the 3 i’s ...“Getting the right information to the right eyes at the right instant!”

34. THANK YOU! Q. How will YOU nowuse social media?Charlie Gunningham charlie@reiwa.com.au0411 092 669