a 40 slide presentation from Charlie Gunningham on how to use Facebook in business

2. Mark Zuckerberg, Founder, Facebook

3. SOCIAL MEDIA – defined Social media refers to FREEweb sites whose information comes from its USERS. - inclfacebook, twitter, blogs, youtube, flickr, slideshare, foursquare, …

4. “Markets are conversations” conversations among humans sound human natural, uncontrived, honest public switch quickly tell us something! (then we might speak to you) business is only part of our lives, it’s all of yours The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger Pub 1999 : read it for free at www.cluetrain.com

5. Facebook in Aus _ Facebook: 8mn visitors (+95% p.a.)_ MySpace: 2mn (DOWN)_ Twitter: 1,000,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing

6. Facebook in the West _ 780,000 have accounts in WA_ half are on EVERY DAY_ more over aged 40 than under 20_ more females than males“having a conversation” … “networking”

7. So – have a conversation with your mkt- W I I F T - contribute, join in, - have a clear company policy

8. SOCIAL MEDIA + Biz = 1. Know you exist2. Get to know/trust3. Give you business4. Refer you to others √ √

10. Facebook PRIVACY_ Settings/Privacy_ set things to FRIENDS_ only friend people you want to- check if you know them, want to know them - put them into LISTS_ BEWARE case of ‘AMBA FRIEND’

12. Facebook PRIVACY_ What are your concerns?_ Take Control, esp of your public profile1. LANDING PAGES - using fbml2. USER NAMES – facebook.com/username

15. Facebook EFFECTS_ What % of you are on?_ your friends?_ how many new ppl have u met?_ how are you using it now_ is it replacing email?

16. Personal Profile Page Keep it personal? Add in business things? … or use it to administer your Biz page and Ads

17. Personal Profile Page Facebook.com – join Confirmation email Load up info [or not?] ANYTHING entered is Facebook’s property

18. Personal Profile Page Long portrait pix (e.g. ahc) Add/manage TABS Excellent VIDEO player TAGGING, and being tagged COMMENTING SHARING

19. 20 mins on News Feed 2 x a day? Checking the conversation Top News / Most Recent Joining in Check on fav pages Add to your page … then turn it OFF!

20. Friending Policy? As many as poss? Not business? Only if I’ve met them? Only if they’re relevant? Minimal/none at all? All, but put in lists?

21. Group or Business Page? Groups are for fun, Business pages for biz interactive shop window Your web site within FB www.facebook.com/yourname

22. www.facebook.com/reiwa

23. www.facebook.com/aussiehome

24. Business Page Creator CANNOT be deleted! Adv’g > Pages > Create Page Follow instructions

25. Business Page INSIGHTS (also gets emailed Mondays) FAV PAGES EVENTS DISCUSSIONS FAN BOX

26. Business Page Have REASONS WIIFT? What? Who? When?

27. Linda Davis, real estate selling agent, Ledyard, CT

28. Ledyard, CT community page (a landing Page) We could feed In your listings too!

29. Linda Davis, Ledyard, CTMY GOAL - top sales person * concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships Don’t be “that guy” that abuses it!

30. Business Page INTERACT LANDING PAGE /USERNAME (> 25 likes) ADDING FANS (“likes”) LEARN AS YOU GO

31. FB Advertising vs Google Adwords (Pay Per Click – PPC) Google ads: Textual Many of them 30% don’t notice

32. FB Advertising vs Google Adwords Facebook ads: Demographic targetting Include image Only 3/page

33. FACEBOOK Advertising Advertising > Create Ad Write Ad Target Ad Decide how to pay Monitor/Manage

34. FACEBOOK Advertising CPM CPC CTR

35. FACEBOOK Advertising Direct + targetted Set a budget Easy to set up, edit, cancel + monitor 27mn+ views ($4000)

36. FACEBOOK Policy Addictive Time Wasting Haven’t got time! You need a policy, and stick to it Have a reason, WIIFT, part of marketing

37. FACEBOOK POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)

38. Social Media Optimisation Lower ad costs targetted, effective marketing Raise Traffic + improved rankings Fun, empowering; learn & interact Drive client loyalty more sales and profits MOST powerful when you mix them

39. Conclusions from today _ what are they - for you?Take-Aways from today _ what are you going to do about this … as of tomorrow?

40. THANK YOU! - and all the best with social media!- for these slides, contact me…charlie@reiwa.com.au0411 092 669