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Business Markets (chapter 7)

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Auren Galang
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Auren B. Galang Marketing Management Middle Managers 04.20.10
Business Marketing ,[object Object]
B2B versus Consumer Marketing ,[object Object],[object Object]
B2B versus Consumer Marketing ,[object Object],[object Object],[object Object]
Buying Situations ,[object Object],[object Object],[object Object],[object Object]
Systems Buying and Selling ,[object Object],[object Object]
[object Object],[object Object]
Buying Center Gatekeepers Buyers Approvers Deciders Influencers Users Initiators Buying Center
[object Object]
The Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing B2B Customer Relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risks and Opportunism ,[object Object],[object Object],[object Object],[object Object]

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