Presentation shown at SocialMedia.Org's BlogWell in Boston on Oct 22nd, 2013. Live blogging report: http://www.socialmedia.org/blog/dassault-systemes-ifwe-live-from-blogwell/
The IFWE campaign directly captures the way DassaultSystèmes enables innovators to navigate future possibilities (“IF”) and to work together to do so (“WE”). It also reflects a recognition that innovative collaboration invariably involves statements of questions that begin with the words “if we…”
Mainly a pushy campaignAssets not really fitting a social conversationAmbiguity on “WE”