3. Web 1.0 was Commerce Web 2.0 is People - Ross Mayfield Web 2.0 seems to be like Pink Floyd lyrics: It can mean different things to different people, depending upon the your state of mind. - Kevin Maney
18. Benefits of Web 2.0 Recruitment: Due to the cutting-edge underlying technologies and usability-focused interfaces (the ‘cool’ factor) Organisations adopting Web 2.0 tend to attract sophisticated, high-caliber technical candidates. Reduced cost: Not only are Web 2.0 offerings low-cost, but the same techniques can also be applied to existing (non-Web 2.0) products and services, lowering costs. For example, wikis can enable your users to build documentation and knowledge base systems, with relatively little investment from yourself.
19. Loyalty The open, participatory Web 2.0 environment encourages user contribution, enhancing customer loyalty and lifespan. Marketing/PR. By taking advantage of the aforementioned benefits, marketing and PR teams can implement low-cost, wide-coverage, viral strategies. Search Engine Optimisation (SEO) Web 2.0 delivery mechanisms - such as Blogs and RSS - significantly enhance search engine exposure through their distributed nature Benefits of Web 2.0
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21. So Far So Good In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. 2005 2006