What Advertisers Use Various Digital Tactics For by Augustine Fou
1. Augustine Fou- 1 -
What Advertisers Use
Digital Tactics For
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
March 2014
2. Augustine Fou- 2 -
According to a recent Social Media
Marketing University survey of more
than 1,000 marketing professionals in
the U.S., brands are mostly using
Twitter to spread brand awareness.
Surprisingly, driving sales is not nearly
as important to marketers.
Twitter is for Awareness
3. Augustine Fou- 3 -
Video Ads for Branding
Source: BrandAds, Nov 2013
4. Augustine Fou- 4 -
Social Media for Lead Gen
Source: Econsultancy Sept 2013 via MarketingCharts
5. Augustine Fou- 5 -
Paid Search for Sales
Source: Econsultancy Sept 2013 via MarketingCharts
6. Augustine Fou- 6 -
Role of the Channel
0% 20% 40% 60% 80% 100%
Email
Mobile App
Direct Mail
SMS Text Message
Website
Social Media (not paid)
Search
Radio
Print Ads
Online Display Ads
Social Display Ads
TV
Greeter (Awareness)
Influencer (Consideration)
Closer (Decision)
Source: Experian Marketing
Services March 2014
Sorted by
Awareness
7. Augustine Fou- 7 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. One
main area of focus is reducing ad waste
due to fraud – fake impressions, clicks,
leads, and sales.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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LinkedIn: http://linkd.in/augustinefou