We are already in Web 4.0. Beyond the social networks of Web 3.0, we now have wearables and the Internet of Things (IoT) which automatically generate data, upload the data to the cloud, and talk amongst themselves without human intervention.

1. April 2015 / Page 0marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Trend: getting information online gets easier / automatic
text textInfo Types
pictures pictures
text
pictures
video
text
pictures
video
location
text
pictures
video
location
biometric
sound sound sound sound
voice voice
HTML code Blogs
1995 2000
Web 1.0 Web 2.0
Technology Social
2005
Web 3.0
2010 2015
Smartphones Wearables
IoT
Web 4.0
ambient

2. April 2015 / Page 1marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Trend: from centralized to distributed to mesh information
HTML code Blogs
1995 2000
Web 1.0 Web 2.0
Technology
10s of ‘000 100s of ‘000Accessible to
Social
2005
Web 3.0
millions
2010 2015
Smartphones Wearables
IoT
billions 10s of billions
Web 4.0
Gigabytes TerabytesQuantity of info Petabytes Exabytes Yottabytes
Many users
visited big
portals
Users visited
many blogs
(some big)
Users interact
wth each other
on socnet
Users interact
wth each other
w/o central site
Info auto-loaded;
devices talk with
each other

3. April 2015 / Page 2marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Dr. Augustine Fou – Digital Consigliere
“I study trends and advise clients on
leveraging them to drive innovation – in
product, process, and organizational
structure.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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