Trends in mHealth Adoption and Revenue Growth by Augustine Fou
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Trends in mHealth
Adoption, Revenue Growth
Dr. Augustine Fou
August 22, 2013
@acfou
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Source: PWC via BI Intelligence, August 2013
Medical Data Tracking
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Fitness/Wellness Tracking
Source: BI Intelligence, August 2013
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Beyond Smartphones
Source: BI Intelligence, August 2013
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Source: BI Intelligence, August 2013
Just the Beginning
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Mobile Health Revenues
Source: BI Intelligence, August 2013
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Patients Take Control
Source: BI Intelligence, August 2013
Estimates vary, but around 85% of apps are designed
for primary use by the consumer or the patient. These
perform a wide range of functions from simple to
complex but may be broadly categorized as follows:
• Physical Fitness And Personal Health.
• Self-Measurement.
• Health Information Management.
• Self-Testing – Physical Specimen.
• Self-Testing – Sensors.
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Physicians Streamline
Source: BI Intelligence, August 2013
There are also apps aimed at helping doctors in terms of
their own tasks, apart from their interactions with
patients. These may be broadly categorized as:
• Equipment Supplementation And Replacement: Smartphones and tablets either with
built-in features or that are connected to auxiliary equipment to supplement or replace
clinical equipment. An example is Mobisante’s smartphone- and tablet-enabled
ultrasound.
• Equipment-Augmented: When smartphones or tablets enhance existing medical
device categories. An example is Welch Allyn’s iExaminer, which connects an
ophthalmoscope to an iPhone to make use of its high-resolution display and camera
capabilities.
• Professional Information Management: Mobile apps aid professionals in diagnoses
and care. An example is ePocrates, an app for identifying drug doses and interactions.
• Administrative: Apps that streamline workplace administrative processes, such as
records-keeping or billing.
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Regulatory Considerations
Source: BI Intelligence, August 2013
• In 2011, the Food And Drug Administration issued draft
guidance on mobile apps, indicating that it intended to
regulate apps under its definition of a regulated device.
• Per the guidance, this includes apps that function as extensions
of existing medical devices, as well as apps that emulate the
functions of those devices.
• In that time, the FDA has reviewed and approved apps,
including Mobisante (ultrasound) and iExaminer (the
ophthalmoscope that can accommodate an iPhone).
• According to Wired, the FDA has been generally positive and
seems to support all the mobile health innovation taking place.
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Dr. Augustine Fou – Digital Consigliere
“I advise pharma, med-device, and
healthcare clients on using digital
insights to drive innovation and
create sustainable competitive
advantage.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
@acfou
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Related Slideshares
Mobile CPC CPM vs Desktop CPC CPM
By Augustine Fou, August 2013
Social Media Ad Spend
By Augustine Fou, July 2013
Examples of mHealth Devices and Apps
By Augustine Fou, August 2013
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