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Augustine Fou- 1 -
Trends in mHealth
Adoption, Revenue Growth
Dr. Augustine Fou
August 22, 2013
@acfou
Augustine Fou- 2 -
Source: PWC via BI Intelligence, August 2013
Medical Data Tracking
Augustine Fou- 3 -
Fitness/Wellness Tracking
Source: BI Intelligence, August 2013
Augustine Fou- 4 -
Beyond Smartphones
Source: BI Intelligence, August 2013
Augustine Fou- 5 -
Source: BI Intelligence, August 2013
Just the Beginning
Augustine Fou- 6 -
Mobile Health Revenues
Source: BI Intelligence, August 2013
Augustine Fou- 7 -
Patients Take Control
Source: BI Intelligence, August 2013
Estimates vary, but around 85% of apps are designed
for primary use by the consumer or the patient. These
perform a wide range of functions from simple to
complex but may be broadly categorized as follows:
• Physical Fitness And Personal Health.
• Self-Measurement.
• Health Information Management.
• Self-Testing – Physical Specimen.
• Self-Testing – Sensors.
Augustine Fou- 8 -
Physicians Streamline
Source: BI Intelligence, August 2013
There are also apps aimed at helping doctors in terms of
their own tasks, apart from their interactions with
patients. These may be broadly categorized as:
• Equipment Supplementation And Replacement: Smartphones and tablets either with
built-in features or that are connected to auxiliary equipment to supplement or replace
clinical equipment. An example is Mobisante’s smartphone- and tablet-enabled
ultrasound.
• Equipment-Augmented: When smartphones or tablets enhance existing medical
device categories. An example is Welch Allyn’s iExaminer, which connects an
ophthalmoscope to an iPhone to make use of its high-resolution display and camera
capabilities.
• Professional Information Management: Mobile apps aid professionals in diagnoses
and care. An example is ePocrates, an app for identifying drug doses and interactions.
• Administrative: Apps that streamline workplace administrative processes, such as
records-keeping or billing.
Augustine Fou- 9 -
Regulatory Considerations
Source: BI Intelligence, August 2013
• In 2011, the Food And Drug Administration issued draft
guidance on mobile apps, indicating that it intended to
regulate apps under its definition of a regulated device.
• Per the guidance, this includes apps that function as extensions
of existing medical devices, as well as apps that emulate the
functions of those devices.
• In that time, the FDA has reviewed and approved apps,
including Mobisante (ultrasound) and iExaminer (the
ophthalmoscope that can accommodate an iPhone).
• According to Wired, the FDA has been generally positive and
seems to support all the mobile health innovation taking place.
Augustine Fou- 10 -
Dr. Augustine Fou – Digital Consigliere
“I advise pharma, med-device, and
healthcare clients on using digital
insights to drive innovation and
create sustainable competitive
advantage.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
@acfou
Augustine Fou- 11 -
Related Slideshares
Mobile CPC CPM vs Desktop CPC CPM
By Augustine Fou, August 2013
Social Media Ad Spend
By Augustine Fou, July 2013
Examples of mHealth Devices and Apps
By Augustine Fou, August 2013
Augustine Fou- 11 -

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Trends in mHealth Adoption and Revenue Growth by Augustine Fou

  • 1. Augustine Fou- 1 - Trends in mHealth Adoption, Revenue Growth Dr. Augustine Fou August 22, 2013 @acfou
  • 2. Augustine Fou- 2 - Source: PWC via BI Intelligence, August 2013 Medical Data Tracking
  • 3. Augustine Fou- 3 - Fitness/Wellness Tracking Source: BI Intelligence, August 2013
  • 4. Augustine Fou- 4 - Beyond Smartphones Source: BI Intelligence, August 2013
  • 5. Augustine Fou- 5 - Source: BI Intelligence, August 2013 Just the Beginning
  • 6. Augustine Fou- 6 - Mobile Health Revenues Source: BI Intelligence, August 2013
  • 7. Augustine Fou- 7 - Patients Take Control Source: BI Intelligence, August 2013 Estimates vary, but around 85% of apps are designed for primary use by the consumer or the patient. These perform a wide range of functions from simple to complex but may be broadly categorized as follows: • Physical Fitness And Personal Health. • Self-Measurement. • Health Information Management. • Self-Testing – Physical Specimen. • Self-Testing – Sensors.
  • 8. Augustine Fou- 8 - Physicians Streamline Source: BI Intelligence, August 2013 There are also apps aimed at helping doctors in terms of their own tasks, apart from their interactions with patients. These may be broadly categorized as: • Equipment Supplementation And Replacement: Smartphones and tablets either with built-in features or that are connected to auxiliary equipment to supplement or replace clinical equipment. An example is Mobisante’s smartphone- and tablet-enabled ultrasound. • Equipment-Augmented: When smartphones or tablets enhance existing medical device categories. An example is Welch Allyn’s iExaminer, which connects an ophthalmoscope to an iPhone to make use of its high-resolution display and camera capabilities. • Professional Information Management: Mobile apps aid professionals in diagnoses and care. An example is ePocrates, an app for identifying drug doses and interactions. • Administrative: Apps that streamline workplace administrative processes, such as records-keeping or billing.
  • 9. Augustine Fou- 9 - Regulatory Considerations Source: BI Intelligence, August 2013 • In 2011, the Food And Drug Administration issued draft guidance on mobile apps, indicating that it intended to regulate apps under its definition of a regulated device. • Per the guidance, this includes apps that function as extensions of existing medical devices, as well as apps that emulate the functions of those devices. • In that time, the FDA has reviewed and approved apps, including Mobisante (ultrasound) and iExaminer (the ophthalmoscope that can accommodate an iPhone). • According to Wired, the FDA has been generally positive and seems to support all the mobile health innovation taking place.
  • 10. Augustine Fou- 10 - Dr. Augustine Fou – Digital Consigliere “I advise pharma, med-device, and healthcare clients on using digital insights to drive innovation and create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou @acfou
  • 11. Augustine Fou- 11 - Related Slideshares Mobile CPC CPM vs Desktop CPC CPM By Augustine Fou, August 2013 Social Media Ad Spend By Augustine Fou, July 2013 Examples of mHealth Devices and Apps By Augustine Fou, August 2013 Augustine Fou- 11 -