It is ever easier for news, including fake news, to spread via social amplification.

1. Stock Price
Manipulation
Dr. Augustine Fou
December 10, 2012
Augustine Fou- 1 -

2. CNBC Tweet (7/30/13)
Augustine Fou- 2 -
Source: Business Insider July 30, 2013
“The move comes after a CNBC tweet: "ALERT: Accenture in talks to buy
consulting firm Booz & Company; unclear if Booz & Co. has other suitors - DJ"

3. Fake Tweet (1/30/13)
Augustine Fou- 3 -
Source: Business Insider
Jan 30, 2013
“Shares of Audience
Incplunged more than
25 percent in a matter of
seconds on Tuesday
afternoon before quickly
recovering after false
reports were posted on
social media site Twitter
saying the specialty chip
maker was being
investigated for fraud.”

4. ICOA Fake Press Release
Augustine Fou- 4 -
ICOA surged 500% on
Nov 26, 2012 and 330
million shares changed
hands (daily avg vol was
3 million shares.)

5. GRPN Takeover Rumor
Augustine Fou- 5 -
GRPN surged
23% on Dec 7,
2012 on rumor of
GOOG takeover

6. So What?
“With social media, news, even fake or
incorrect news can spread like wildfire.
With lots of small day-traders chasing
stocks on the move, any stock price
manipulation can be more easily
amplified out of control.”
- Dr. Augustine Fou
November 28, 2012 6

7. Dr. Augustine Fou – Chief Digital Strategist
“I analyze trends and advise
clients on getting out in front
of them, rather than be a
victim to them.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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Augustine Fou@acfou