size of TV advertis

1. In 2012
TV advertising is $64 billion
Digital marketing was $38 billion
TV vs Digital Ad DollarsTV advertising market size vs digital marketing total spend
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Source: PwC via MarketingCharts Dec 2013

2. Major Media Ad Spending
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2013
TV Ad Spend
$66B
Internet Ad
Spend
$42B

3. Broadcast TV $20 cpm
Cable TV $18 CPM
Radio $5 cpm
Magazines $20
Newspaper $35
Out of Home $4
Internet $11
Direct mail $40 CPM
Comparative Media Costs
Cost per Thousand (CPM): Cost to reach 1,000 users or impressions
Source: OAAA, 2011
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4. Dr. Augustine Fou – Agency Czar
“I advise clients on optimizing ads
and ad spend across all channels –
offline and online.”
FORMER CHIEF DIGITAL OFFICER, HCG
(OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

5. Related Slideshares
http://www.slideshare.net/augustinefou/usefulness-of-advertising-by-augustine-fou-marketing-
consigliere
http://www.slideshare.net/augustinefou/digital-advertising-benchmarks-2014-by-augustine-fou
http://www.slideshare.net/augustinefou/mythbusting-tv-advertising-by-augustine-fou
http://www.slideshare.net/augustinefou/effectiveness-of-digital-ads-by-augustine-fou
http://www.slideshare.net/augustinefou/left-side-is-branding-right-side-is-performance-by-
augustine-fou
http://www.slideshare.net/augustinefou/digital-time-per-week-surpasses-tv-time-per-week-by-
augustine-fou
http://www.slideshare.net/augustinefou/digital-ad-malpractices-investigated-by-augustine-fou-
technical-forensics
http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the-numbers-comparison-by-
augustine-fou
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6. Most Effective Ads for
College Students
http://www.marketingcharts.com/wp/tel
evision/data-dive-us-tv-ad-spend-and-
influence-22524/