Relative Search Volume Mirrors Market Share by Augustine Fou John Real
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Search volume trends may be useful in studying demand trends and for very mature product categories may often reflect market share as well
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Relative Search Volume Mirrors Market Share by Augustine Fou John Real
- 1. Search Volume Mirrors Market Share or Reveals Demand Dr. Augustine Fou John Real January 22, 2013 -1- Augustine Fou
- 2. Interest/Demand -2- Augustine Fou
- 3. Greek Yogurt Search volume trends indicate interest/demand Source: Google Trends -3- Augustine Fou
- 4. HDTV – plasma, LCD, LED Search volume trends indicate interest/demand Source: Google Trends Dec 2012 -4- Augustine Fou
- 5. Single-Serve Coffee Search volume trends indicate interest/demand Keurig Nescafe Verismo Source: Google Trends Dec 2012 -5- Augustine Fou
- 6. Market Share -6- Augustine Fou
- 7. Cola – Coke, Pepsi, Dr Pepper Search volume trends indicate interest/demand Source: Google Trends Dec 2012 -7- Augustine Fou
- 8. Diapers – Pampers, Luvs, Huggies Search volume trends indicate interest/demand Source: Google Trends Dec 2012 -8- Augustine Fou
- 9. Headache – Advil, Tylenol, Aspirin Search volume trends indicate interest/demand Source: Google Trends Dec 2012 -9- Augustine Fou
- 10. Digital Camera Makers Relative search volume may indicate relative market share - 10 - Augustine Fou
- 11. Car Manufacturer Brands Search volume trends indicate interest/demand - 11 - Augustine Fou
- 12. So What? “Search volume trends may be useful in studying demand trends and for very mature product categories may often reflect market share as well.” - Augustine Fou - 12 - Augustine Fou
- 13. Dr. Augustine Fou – Chief Digital Strategist “I help my clients find key insights based on the new metrics from digital.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou
- 14. John Real – Chief Digital Strategist John Real is an Integrated Marketing / Performance Media, Management Consulting and hands-on IT / Analytics professional with almost 20 years of experience enabling Fortune 500 and Startup Business Leaders / CMOs / CTOs in unlocking demand, finding growth opportunities, harnessing innovation / digital transformations and bringing new products / services / companies to market. He began career in advertising followed by almost a decade with the Media & Marketing practices of McKinsey & Company and is a graduate of Columbia University. John is currently principal of v3Catalyst.com, a Big Data / Multichannel Analytics consultancy and an independent consulting partner with the Ogilvy network (Ogilvy Asia, OgilvyRed, et al): leading and supporting Business Acceleration, Integrated Strategy, Multi-Channel Analytics and Marketing Technology engagements. He was Formerly OgilvyOne's Executive Director of CRM Platforms & Innovation enabling 360 / Real-Time campaign management, integrated insights across channels and CRM strategy & tactics. LinkedIn: http://www.linkedin.com/in/johnreal