Bad guys create fake websites to accomplish a variety of different forms of fraud. My technical experience allows me to help clients detect and mitigate various forms of tech enabled ad fraud and thus improve the overall effectiveness of their marketing spend.

1. Fake Websites
for Ad Fraud
Dr. Augustine Fou
http://linkd.in/augustinefou
December 2013
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Augustine Fou

2. CPM Fraud Sites
display ad impressions
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Augustine Fou

3. Fake Websites
• No content or
content that is
assembled (i.e.
plagiarized)
• Content not
human readable
• Stuffed with large
numbers of ads
• Page auto-reloads
• Large abrupt
traffic changes
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Augustine Fou

4. CPC Fraud Sites
search ad click fraud
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Augustine Fou

5. Fake Websites
• Algo generated
• No content
• Stuffed with
keywords
• Uses keyword
domains
• Sends large
quantities of
search clicks
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Augustine Fou

6. Malware Sites
to create botnet zombies
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Augustine Fou

7. 60,000 Malware Sites/week
Detected per week
Source: Google Safe Browsing Initiative, Report
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Augustine Fou

8. Fake Content Sites
for affiliate cookie stuffing
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Augustine Fou

9. Page w/ Affiliate Links
Characteristics
• Auto-generated by
bots, stuffed with
search keywords
• Attract organic search
traffic
• Content is not human
readable
• Stuffed with affiliate
links and ads
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Augustine Fou

10. Related Articles
Fake YouTube Videos
By: Augustine Fou, December 2013
How Display Fraud Works
By: Augustine Fou, May 2013
Fake Linkedin Profiles
By: Augustine Fou, December 2013
How Click Fraud Works
By: Augustine Fou, November 2013
Fake Facebook Profiles
By: Augustine Fou, Dec 2013
Fake Twitter Accounts
By: Augustine Fou, August 2013
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Augustine Fou

11. Dr. Augustine Fou – Digital Consigliere
“Bad guys create fake websites to accomplish
a variety of different forms of fraud. My
technical experience allows me to help
clients detect and mitigate various forms of
tech enabled ad fraud and thus improve the
overall effectiveness of their marketing
spend.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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@acfou
Augustine Fou