Many sites are fake and the traffic to them is fake -- for the purpose of generating ad impressions in order to rip off advertisers. This is usually characterized by large changes in traffic without corresponding changes to search volume.

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Fake Traffic
Site Examples
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
June 2014

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Author’s Commentary
“Sites that have very large changes in
traffic – either up or down – are
suspicious. Furthermore, if there is no
search volume increase to support these
changes, it almost definitely is fake traffic
since humans rely on search to find ‘long-
tail’content sites.”
-- Dr. Augustine Fou

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FinditinAuto

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FamilyPet101

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AllAbouttheCar

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FinditinBusiness

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FinditinEntertainment

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FinditinGaming

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FinditinTravel

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FinditinLasVegas

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Dr. Augustine Fou – Digital Consigliere
“I study ad fraud and how bad guys
commit it so we can help brand
advertisers mitigate the fraud and
directly increase the ROI of their
digital marketing.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
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