Many fashion brands have more direct fans on Facebook than magazines have in circulation. Fashion brands have the opportunity to cultivate deeper interactions that are two-way via social channels.

1. Fashion brands’
Facebook Fans vs Top TV Shows
12.6M 8.4M
7.8M 8.5M
7.6M 8.6M
7.3M 8.9M
6.5M 9.5M
5.3M 9.7M
4.9M 10.0M
4.0M 10.1M
3.3M 10.5M
3.1M 10.7M
1.7M 12.0M
1.6M 14.0M
0.8M 14.6M
0.7M 18.0M
0.6M 18.6M
Source: Facebook, April 2012 Source: TVByTheNumbers, April 2012
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2. Fashion brands’
Facebook Fans vs Top Magazines
12.6M 1.0M
7.8M 1.0M
7.6M 1.1M
7.3M 1.1M
6.5M 1.2M
5.3M 1.3M
4.9M 1.5M
4.0M 1.5M
3.3M 1.6M
3.1M 1.7M
1.7M 2.0M
1.6M 2.0M
0.8M 2.4M
0.7M 3.0M
0.6M 3.6M
Source: Facebook, April 2012 Source: Wikipedia, 2H 2011
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