Facebook Collections should prove to be a formidable competitor to Pinterest and could even develop into a significant new source of revenue for Facebook.

1. Victoria’s Secret
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2. Pottery Barn
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3. Fab.com
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4. Michael Kors | Nieman Marcus
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5. Wayfair | Smith Optics
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6. The Pinterest Myth
“Before Pinterest blew up
in popularity, the carefully
curated content was
valuable. Then when it
became a wasteland of
every retailers’ photos, it
lost the value of curation
and was no longer helpful
Source: Augustine Fou Slideshare
in the purchase decisions
of users.”
- Augustine Fou
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7. Facebook Collections
• Users collect items and tag them, providing
context/curation for others.
• Collections will allow people to buy items
pictured (saving one click to the commerce;
new revenues for FB).
• Facebook already has built in users; if it can
maintain the value of curation this may prove
to be a valuable new revenue stream.
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8. Dr. Augustine Fou – Chief Digital Strategist
“I advise clients on how to use
different digital and social media
tactics optimally.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
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acfou@mktsci.com