Digital strategy tree rooted in business strategy
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Business strategy - then digital strategy - then search, social, mobile
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The ANA RFP for an update to the supply chain transparency study from the ISBA in 2020 is not even asking the right questions; here's my view. Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v finalDr. Augustine Fou - Independent Ad Fraud Researcher
Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.Impact of Loss of 3P Cookies on Publishers' Ad Revenue
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from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudtersFour types of digital ad spend updated august 2020
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FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectivelyFouAnalytics DIY site media analytics fraud detection baked in
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The ANA RFP for an update to the supply chain transparency study from the ISBA in 2020 is not even asking the right questions; here's my view. Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v finalDr. Augustine Fou - Independent Ad Fraud Researcher
Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.Impact of Loss of 3P Cookies on Publishers' Ad Revenue
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Four types of digital ad spend updated august 2020
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Digital strategy tree rooted in business strategy
- 1. Digital Strategy Tree Marketing Tactics (branches) Email Video Digital Strategy (trunk) Business Strategy (roots) Dr. Augustine Fou acfou@mktsci.com