Organic reach on Facebook for brand pages has decreased to 6% overall and 2% for pages with more than 500,000 fans. So advertisers must pay for advertising in order to increase the reach of their pages.
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Average Organic Reach of Facebook Brand Pages by Augustine Fou
1. Research by the ad agency Ogilvy
shows that brand pages reach just 6%
of their fans. Pages with more than
500,000 fans reach only 2% of them.
Source: Social@Ogilvy via
Business Insider March 2014
Organic Reach of Brand Pages
Has been declining consistently; Facebook has a motive to force advertisers to pay for reach
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2-6%
organic
reach
4. Facebook Engagement YoY
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Facebook
engagement for
top brands is
down 50% YoY
from 2013 to
’14. This is
likely related to
the decrease in
organic reach of
posts. But is
there a cause-
and-effect?Source: Simply Measured, June 2014
5. Dr. Augustine Fou – Agency Czar
“I advise clients on optimizing ads
and ad spend across all channels –
offline and online.”
FORMER CHIEF DIGITAL OFFICER, HCG
(OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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