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Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff
“ If you think what is driving demand — we think of it as four C's. It's  Collaboration . It's  Content .  It's  Converged Services  — doing multiple things. And it's  Community . The opportunity for those who get ahead and develop a set of services that are more personalized, customized, location-based and presence-based in this next generation is going to help define who can win.” -- Patricia Russo, Former CEO, Alcatel-Lucent
The Five C’s C ollaboration C ontent C onverged Services C ommunity C onversation The Five C’s
Source: Forrester Research / Business Week 6/11/2007
Cardiff School of Journalism, The Quality and Independence of British Journalism ; February 2008
Principles to Communicating Your Message Today ,[object Object],[object Object],[object Object]
Let’s Talk Technology Posted to  http://cravingideas.blogs.com/backinskinnyjeans  on 9/29/06
 
 
I talked to Technorati founder David Sifry to update the ‘05 blogging numbers. Back when we wrote the cover story, there were some 9 million blogs, with about 40 thousand new ones popping up each day. Now, says Sifry, Technorati indexes 112 million blogs, with 120 thousand new ones appearing each day. And that’s not including spam blogs. They were barely on the horizon in spring of ‘05, and now they account for—get this—well over 99% of all the pings and updates pouring into Technorati’s servers.  11% of the 112 million blogs have posted in the last 60 days....or an estimated 13 million active blogs in the last 60 days according to Sifry.
technorati.com/blogging/state-of-the-blogosphere/
Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/
Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/
Social Bookmarks and Tagging
 
So How Does This Relate to Me? ,[object Object],[object Object]
Social Networks
Social Networks Synovate 9/1/08  http://linksr.us/eUVWMO
 
What is Search Engine Optimization? “ Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.”  Milena Sotirova, Editor of DevStart http://www.devstart.com/
 
Do you know what search terms your advertising or marketing department is buying?
How Do You Optimize a News Release?  ,[object Object],[object Object]
Over 50% of searches performed use 2 or 3 words
Tools You Can Use for SEO ,[object Object],[object Object],[object Object],[object Object],[object Object]
Front End Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Copy and Paste Release Here Place keywords or phrases here to check for proper word density for search engine optimization of a  release.
Measurment / Web Analytics
Measurement / Web Analytic Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Facts & Figures
 
Online Video Distribution                            
Digital Asset Optimization
Digital Asset Optimization
Multimedia News Release (MNR)
 
Show and Tell On Any and all Smart Phones . Mobile Social Networks
SALES PRODUCT The Long Tail
The  Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog  Quarterly Pubs / Journals
The Long Tail of Public Relations Over Six Months Amount of Coverage Time From Origination
http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg
Principles to Communicating Your Message Today ,[object Object],[object Object],[object Object]
Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff

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PR In A Web 2.0 World - Updated 10-08

  • 1. Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff
  • 2. “ If you think what is driving demand — we think of it as four C's. It's Collaboration . It's Content . It's Converged Services — doing multiple things. And it's Community . The opportunity for those who get ahead and develop a set of services that are more personalized, customized, location-based and presence-based in this next generation is going to help define who can win.” -- Patricia Russo, Former CEO, Alcatel-Lucent
  • 3. The Five C’s C ollaboration C ontent C onverged Services C ommunity C onversation The Five C’s
  • 4. Source: Forrester Research / Business Week 6/11/2007
  • 5. Cardiff School of Journalism, The Quality and Independence of British Journalism ; February 2008
  • 6.
  • 7. Let’s Talk Technology Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06
  • 8.  
  • 9.  
  • 10. I talked to Technorati founder David Sifry to update the ‘05 blogging numbers. Back when we wrote the cover story, there were some 9 million blogs, with about 40 thousand new ones popping up each day. Now, says Sifry, Technorati indexes 112 million blogs, with 120 thousand new ones appearing each day. And that’s not including spam blogs. They were barely on the horizon in spring of ‘05, and now they account for—get this—well over 99% of all the pings and updates pouring into Technorati’s servers. 11% of the 112 million blogs have posted in the last 60 days....or an estimated 13 million active blogs in the last 60 days according to Sifry.
  • 12. Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/
  • 13. Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/
  • 15.  
  • 16.
  • 18. Social Networks Synovate 9/1/08 http://linksr.us/eUVWMO
  • 19.  
  • 20. What is Search Engine Optimization? “ Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.” Milena Sotirova, Editor of DevStart http://www.devstart.com/
  • 21.  
  • 22. Do you know what search terms your advertising or marketing department is buying?
  • 23.
  • 24. Over 50% of searches performed use 2 or 3 words
  • 25.
  • 26.
  • 27.
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32. Copy and Paste Release Here Place keywords or phrases here to check for proper word density for search engine optimization of a release.
  • 33. Measurment / Web Analytics
  • 34.
  • 35.  
  • 36.  
  • 38.  
  • 39. Online Video Distribution                      
  • 43.  
  • 44. Show and Tell On Any and all Smart Phones . Mobile Social Networks
  • 45. SALES PRODUCT The Long Tail
  • 46. The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals
  • 47. The Long Tail of Public Relations Over Six Months Amount of Coverage Time From Origination
  • 49.
  • 50. Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff